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Articles by Jenny Magic
3 Ways to Reduce Change Fatigue
Today, more than ever, organizations struggle to keep pace with the volume and scope of changing business environments, activities, and needs. Team members are facing new requirements in working, performance measurement, and work outcomes. From returning to the office to new technology rollouts, some say that the future is reaching us faster than ever before. We all know that change is inevitable, and resistance to change is just as predictable.
Digital Transformation Missteps
It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list. As we’ve written about before, there are a ton of roadblocks to digital transformation.
L&D Leaders: Prevent Change Fatigue With These 5 Change Facilitation Tips
In today’s fast-paced world, employees must navigate a dynamic and ever-changing business landscape. To empower the workforce and maintain productivity, leaders need to ensure that employees have the right skills and training to be productive and adaptable. However, sometimes, training initiatives fall short when it comes to translating knowledge into real-world application and long-lasting behavioral changes. Facilitation is an essential tool to help people navigate change successfully.
Anna Hrach, Author at Convince & Convert
Anna Hrach is a strategist at Convince & Convert, where she crafts super-smart content marketing strategies and tackles clients' toughest marketing problems with the tenacity and fearlessness of a honey badger. Not like a mean one, though. More like a nice, non-bitey one.
Great Customer Experience Starts with Great Employee Experience
If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy. We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering over it. You can’t have employees that are grumbling and grumpy and don’t like their job and still deliver an excellent product with excellent customer experience.
What's Ahead for CX in 2022?
Authors: Daniel Lemin Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. View All Posts Don’t sleep on these CX priorities in the year ahead I recently had a fairly simple but remarkable customer experience that gave me new appreciation for the role of CX in 2022. I’ve been in the market for a new mattress.
Prioritizing Team Connection During a Pandemic
Authors: Kelly Santina Kelly has more than twenty years of experience in digital marketing, project management, and technology integration. She has also previously held senior positions with one of the top digital advertising agencies in Phoenix. At C&C, she oversees team efforts, maximizes efficiency and organization, and contributes to the firm’s overall strategy and development of new products and services.
Struggling With Customer Acquisition?: Fix This One Alignment Issue
Authors: Ernest Bogore Ernest is an independent SaaS content marketing specialist. He works with brands such as AppSumo, Hunter.io, fabric.inc, ButterCMS, Vidico, and many others to increase their leads and revenue by leveraging the power of content. View All Posts You are struggling to hit your acquisition targets—the marketing team is bringing in lots of hot leads but the sales team is struggling to convert them.
Fuel Marketing Transformation with Team Alignment
Authors: Jenny Magic Jenny has spent almost two decades in digital marketing and over 30 years as the “top man” of the three-high family waterski pyramids. One definitely requires more agility, but she’s not telling. Jenny is a content marketing strategist and speaker who has advised clients like Prudential, Acxiom, and Alcon, along with hundreds of startup and growth companies.
Customer Journey Mapping for Audience-Centric Content (Plus a Free Template)
Authors: Jenny Magic Jenny has spent almost two decades in digital marketing and over 30 years as the “top man” of the three-high family waterski pyramids. One definitely requires more agility, but she’s not telling. Jenny is a content marketing strategist and speaker who has advised clients like Prudential, Acxiom, and Alcon, along with hundreds of startup and growth companies.
10 Content Marketing Statistics for 2020
Authors: Content marketing continues to generate buzz and can be an amazing way to generate new leads and convert them into customers. No matter what form the content takes, it can help establish a brand as an authority in its field. The state of content marketing in the last few years has been one of great change.
How to Create a Social Media Policy for Employees
Authors: Lauren Teague Lauren, once a single-digit handicap golfer, is a digital strategist with extensive social experience. She has worked with a range of media startups, established non-profits, professional sports leagues (including seven seasons with the PGA TOUR), teams, athletes, and major brands. An experienced industry and recreation event planner, Lauren also leads workshops and speaks nationwide for associations, conferences and corporate groups.
How to Leverage Your Internal Influencers: Key Findings from Onalytica’s Latest Research
The modern buyer journey is changing and becoming increasingly more social. At the same time, a buyer’s trust in brand messaging is at an all-time low. More than ever, consumers (both B2C and B2B) are seeking out authentic feedback in social media as part of their decision journey. Simultaneously, brands are encouraging employees to become that trusted voice through employee advocacy programs.
How to Repurpose Content without Getting in Trouble
Authors: Anna Hrach Anna Hrach is a strategist at Convince & Convert, where she crafts super-smart content marketing strategies and tackles clients’ toughest marketing problems with the tenacity and fearlessness of a honey badger. Not like a mean one, though. More like a nice, non-bitey one. For 10+ years, she’s worked with companies ranging from up-and-coming startups to Fortune 500s, plus just about any industry you can name.
How to Create a Winning Content Marketing Strategy in 7 Easy Steps
Authors: Anna Hrach Anna Hrach is a strategist at Convince & Convert, where she crafts super-smart content marketing strategies and tackles clients’ toughest marketing problems with the tenacity and fearlessness of a honey badger. Not like a mean one, though. More like a nice, non-bitey one. For 10+ years, she’s worked with companies ranging from up-and-coming startups to Fortune 500s, plus just about any industry you can name.
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