Jim Cooper on Muck Rack

Jim Cooper

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As seen in: Digiday, Los Angeles Daily News, Press-Telegram, The Sun (San Bernardino, CA), Pasadena Star-News, Daily Breeze, Inland Valley Daily Bulletin, San Gabriel Valley Tribune, Whittier Daily News, Redlands Daily Facts, The Davis Enterprise and
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Articles

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

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By Tim Peterson Verified, Kimeko McCoy Verified, Jim Cooper Verified
| Digiday Verified
This article is part of a series covering our Programmatic Marketing Summit. More from the series → Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May 2026 edition of the Digiday Programmatic Marketing Summit, held May 6 to 8 in Palm Springs, Calif. Executives from brands including Duluth Trading Company and agencies such as Butler/Till discussed how they’re already using AI agents to buy ads.
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The Sports Marketing Playbook

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By Michael Bürgi Verified, Jim Cooper Verified, Chris Weil
| Digiday Verified
The Sports Playbook: Winning Brand Partnerships in 2026 With the June 2026 World Cup on the horizon, the sports marketing landscape is entering its most competitive era yet. For brands, the challenge isn’t just getting on the field — it’s standing out in a sea of global fandom and fragmentation. At the Digiday Sports Playbook virtual forum, taking place April 23 at 11 a.m. ET, top brand and agency leaders will break down their strategies for 2026 and beyond.
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The Rundown: Recapping Digiday's four onstage interviews during DMexco 2025

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By Jim Cooper Verified
| Digiday Verified
During the annual two-day DMexco ad tech, media and marketing conference held this week in Cologne, Germany, Digiday participated in four onstage fireside interviews that touched on a variety of top-of-mind topics for the 40,000 or so execs in attendance.
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