Writing about social at @Marketingland | If life could have entrance music, mine would be 'Immigrant Song.' tpeterson@thirddoormedia.com

Twitter recycles 7-year-old tagline in new ad campaign

marketingland.com — On a day that one high-profile tech company that, for years, had notoriously struggled to define itself gave up its independence - and soon its brand - another is trying to reassert itself. Twitter debuted a new ad campaign on Monday that attempts to define the former social network and now news company.

Twitter adds to live sports roster with weekly MLB, NHL games

marketingland.com — Twitter is based one town over from the Golden State Warriors, so maybe it's not surprising that the social network is trying to build a superteam of live sports streams. Twitter has signed a deal with Major League Baseball Advanced Media (MLBAM) to livestream MLB and NHL games on its service.

Hulu has joined this list of major platforms that ignore Do Not Track requests

marketingland.com — Earlier this week Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people's browsers that, when enabled, asking that their browsing behavior not be tracked by a company, typically when not on that company's site. Hulu used to honor "Do Not Track" requests.

Twitter-NBA deal marks first exclusive original shows for social network, company confirms

marketingland.com — Twitter's latest deal with the NBA marks one first for the social network and one for its relationship with the sports league. First the deal - a two-year extension and expansion of the deal originally struck between Twitter and the NBA in 2013 - marks the first time that Twitter has signed a deal with another company to produce original programs exclusively for Twitter, a Twitter spokesperson confirmed.

Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net

marketingland.com — Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time getting brands to buy its ads that it's started to lean on its parent company's traditional banner ads and one of its would-be rivals' ad networks to help it make money.

Facebook to aim app install ads at people most likely to buy a product, complete a level

marketingland.com — Sometimes mobile app developers may be better off burning their money than spending it on an app install ads. Sure, the ads may get people to download an app, but more often than not, people stop using an app within a month of downloading it.

Facebook now lets broadcasters restrict their Live audiences by age, location, gender

marketingland.com — By default if you're broadcasting using Facebook Live, you're doing so publicly for anyone to see. At least until now. On Thursday Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site.

Facebook’s news feed tweak may mean more native videos, fewer links from publishers' Pages

marketingland.com — Facebook execs already believe that people's news feeds " will be probably all video " in five years. Maybe a lot sooner when it comes to the publisher portion of people's feeds after Facebook's latest algorithm change rolls out.

Twitter will tell brands more about people who see their tweets, visit their sites

marketingland.com — Twitter knows a lot about a person based on their Twitter account. Like whether they're male or female, what language they speak, what kind of music they like, which TV shows they watch, what major city they live in and who their cell service provider is.

Twitter’s live TV lineup grows with three Bloomberg weekday shows

marketingland.com — If Facebook wants to be the YouTube of digital live video, Twitter apparently wants to be the Hulu. Twitter has struck another deal to bring traditional live TV programming to its platform. Bloomberg will syndicate three of its live TV shows - "Bloomberg West," "What'd You Miss?"
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Jul 25, 2016

@tomfgoodwin yep but they make it seem like "well this was easier than buying the rest of the ComScore top 50"

Jul 25, 2016

@jasonwstein going after those leftover dollars. @eringriffith nailed it w her knicks analogy

Jul 25, 2016

Every Tim Armstrong interview I've read makes it sound like Verizon/AOL aren't super clear on what they bought  http://adage.com/article/digital/tim-armstrong-yahoo-verizon-deal-means-ad-world/305157/ 

Jul 25, 2016

Yahoo PR says no word yet on plans for Tumblr/Flickr and this interview makes me think they weren't putting me on  http://www.recode.net/2016/7/25/12269980/aol-tim-armstrong-scale-imperative-yahoo-deal 

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