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Tim Peterson

Verified
  • Executive Editor, Video and Audio, Digiday
Carlsbad
As seen in: Digiday, Medium, Adweek, Pew Research Center, Flipboard, Search Engine Land, Ad Age, Skift, WBUR-FM (Boston, MA), Anchorage Daily News, Crain's New York Business and
Senior media editor, Digiday | tim@digiday.com | DMs are open | DM for Confide/Signal #
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Articles

Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

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By Tim Peterson Verified
| Digiday Verified
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers. For the better part of the past decade (at least), many streaming ad buyers have complained about not knowing what shows their ads appear in when purchasing programmatically.
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Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

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By Tim Peterson Verified
| Digiday Verified
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.
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Future of TV Briefing: The M&A match game (summer 2026 edition)

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By Tim Peterson Verified
| Digiday Verified
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing looks at the M&A deals that could should be in the offing after an active first half of 2026. Remember the merger-mania period of the late 2010s? Disney-20th Century Fox. Discovery-Scripps. AT&T-Time Warner. Viacom-CBS. Televisa-Univision. Well, the mid-2020s are starting to feel like that.
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