Twitter is sprucing up the look at advertisers' mobile app install ads within its in-app ad network. On Thursday Twitter announced that mobile app advertisers can have their app install ads be automatically converted to appear natively within the apps in the Twitter Audience Platform, which the company claims reaches 800 million people across "thousands" of apps.
A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles. Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016.
On Monday Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn't mean every brand has access to the bonus character space yet. Depending on which social marketing software they use, some marketers may already be able to take advantage of the extra text, while others must wait.
On Wednesday Facebook announced a wave of ad measurement news that even Facebook's VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitti-grittiness. But as boring or inside-baseball as they may seem, they're important. So it's important to explain them in a way that makes sense.
Facebook has been trying to help boost retailers' online sales for years. But online remains the future of retail and brick-and-mortar still the present, with in-store sales accounting for 92.5% of total U.S. retail sales in the second quarter of 2016.
It's finally happening. Starting today - four months after announcing it would do so - Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story.
Twitter scored 2.3 million total viewers for its first-ever livestream of an NFL game on Thursday night, according to figures provided by the NFL on Friday that counted a view once the broadcast had played 100% in-view for at least three seconds. Like the livestream's viewing experience, the viewership figure is fine but not outstanding.
Twitter's NFL livestream last night was fine, but could have been better if the feeds of tweets attached to it were better. Facebook's Sports Stadium, released earlier this year, has been fine, but could be better if the play-by-play feed were closer to live. The two rival products should get married; they complete each other.
Instagram's redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it's getting even more attention-getting features from Instagram in hopes of eliciting even more clicks.
Twitter is playing catch-up with Facebook once again when it comes to becoming brands' favored social platform for customer service. Businesses' Twitter profiles can now display the hours that a company is available to respond to people's tweets - such as "24/7" or "4am-11pm" - and feature a button people can click to send it a direct message.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".