Pinterest is buying read-it-later service Instapaper to ramp up its run at Facebook as a rival next-generation, increasingly insular media portal. On Tuesday Pinterest announced it is acquiring Instapaper, which people can use to save articles from around the web to check out later.
For the second time this month, Instagram is rolling out its own version of one of Snapchat's most popular features. This time that feature is Snapchat's Live Stories, which are channels appearing in its Discover tab that collect videos and photos people publicly post from live events.
After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it. On Wednesday Pinterest unveiled its latest spin on digital video ads.
Facebook is trying to make Messenger bots more active but in a reactive way. On Monday Facebook announced that it's restricting how long Messenger bots have to respond to someone before they're muzzled but is relaxing its rule forbidding promotional messages. Some Messenger bots will be able to sidestep the time limit with the introduction of subscription-based messaging.
Social advertising used to be about brands inserting themselves in people's content feeds. It still is. But it's also become about brands inserting themselves into the actual content in those feeds. Cases in point: Snapchat's Sponsored Lenses, Facebook Live's mid-roll ads and now Twitter's Promoted Stickers.
If Pinterest wants more brand advertisers to buy its ads - and it appears that it does - then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the U.S. and U.K.
Facebook tweaks its news feed algorithm pretty often. How often? In a six-week span between late June 2016 and mid-August 2016, Facebook announced three different algorithm changes. So we decided to start keeping track of how long it's been since the last one.
It's a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time Facebook is adding a new signal to its algorithm to show people more "informative" stories. What does that mean? It sounds like it means cooking videos over cat videos, newsy articles over fluffy listicles.
Instagram's direct-response advertising business was born a year ago with a silver spoon in its mouth. Its parent company, Facebook, had spent years developing ad formats, honing targeting capabilities and building measurement systems and attracting marketers that didn't want people to only see their ads but to act on them, to click on them and install an app, visit a product site, buy something.
Facebook cares about consumer choice until that choice conflicts with its business. On the one hand, Facebook doesn't want people feeling super creeped out when they use its site or apps, so now it's giving them a new way to control what data brands can use to target them with ads.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.