Writing about social at @Marketingland | If life could have entrance music, mine would be 'Immigrant Song.' tpeterson@thirddoormedia.com

Twitter’s app install ads go native inside its ad network

marketingland.com — Twitter is sprucing up the look at advertisers' mobile app install ads within its in-app ad network. On Thursday Twitter announced that mobile app advertisers can have their app install ads be automatically converted to appear natively within the apps in the Twitter Audience Platform, which the company claims reaches 800 million people across "thousands" of apps.

Instagram now has more than 500,000 active advertisers

marketingland.com — A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles. Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016.

Which social marketing tools support Twitter’s expanded tweets

marketingland.com — On Monday Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn't mean every brand has access to the bonus character space yet. Depending on which social marketing software they use, some marketers may already be able to take advantage of the extra text, while others must wait.

Facebook wants to show brands how its ads measure up against TV, others

marketingland.com — On Wednesday Facebook announced a wave of ad measurement news that even Facebook's VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitti-grittiness. But as boring or inside-baseball as they may seem, they're important. So it's important to explain them in a way that makes sense.

Facebook's new retail ads show if a product's available at a physical store

marketingland.com — Facebook has been trying to help boost retailers' online sales for years. But online remains the future of retail and brick-and-mortar still the present, with in-store sales accounting for 92.5% of total U.S. retail sales in the second quarter of 2016.

Twitter officially stops counting photos, videos against character limits

marketingland.com — It's finally happening. Starting today - four months after announcing it would do so - Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story.

2.3 million people watched Twitter's NFL livestream, less than Yahoo's

marketingland.com — Twitter scored 2.3 million total viewers for its first-ever livestream of an NFL game on Thursday night, according to figures provided by the NFL on Friday that counted a view once the broadcast had played 100% in-view for at least three seconds. Like the livestream's viewing experience, the viewership figure is fine but not outstanding.

Twitter's NFL livestream and Facebook’s Sports Stadium should get married

marketingland.com — Twitter's NFL livestream last night was fine, but could have been better if the feeds of tweets attached to it were better. Facebook's Sports Stadium, released earlier this year, has been fine, but could be better if the play-by-play feed were closer to live. The two rival products should get married; they complete each other.

Instagram's new-look ad links get new features, more clicks for game apps

marketingland.com — Instagram's redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it's getting even more attention-getting features from Instagram in hopes of eliciting even more clicks.

Twitter now lets brands say when they’re available to respond to tweets

marketingland.com — Twitter is playing catch-up with Facebook once again when it comes to becoming brands' favored social platform for customer service. Businesses' Twitter profiles can now display the hours that a company is available to respond to people's tweets - such as "24/7" or "4am-11pm" - and feature a button people can click to send it a direct message.
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Sep 24, 2016

@RossSheingold or the $1,300 second editions. If they can do lenses, they're AR goggles. If they can't, then they're face GoPros

Sep 24, 2016

Ok but how do you do lenses w Spectacles?

Sep 22, 2016

RT @ischafer: The founder of Oculus is also the primary financial backer of all of those Trump memes.  http://thebea.st/2deTVzZ  via @thedailybeast

Sep 22, 2016

RT @themotionvideo: Want to learn about Facebook's new ad measurment and stay awake? @petersontee explains it with sports analogies.… https://t.co/DouzC87Oah


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