John Ebbert on Muck Rack

John Ebbert

New York
As seen in: National Institutes of Health, Medscape, AdExchanger, Internal Medicine News, MDEdge, Mayo Clinic Proceedings, PM360, Family Practice News
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John Ebbert’s Biography

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John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb, as well as an entrepreneur.

Articles

AppsFlyer and the neutral measurement layer

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By John Ebbert
| tipsheet.ai
Axios reports that mobile measurement firm AppsFlyer — which positions itself as “the measurement foundation your AI actually needs” — has reportedly raised over $1 billion in a Series E funding round on a $2.7 billion valuation. The investor list includes Google, Meta, Unity and Moloco, suggesting that some of the industry’s largest AI-driven advertising platforms view independent measurement as strategically important. The company says its SDK is embedded in more than 100,000 apps worldwide.
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Charter’s household signal play

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By John Ebbert
| tipsheet.ai
Charter Communications last week introduced Latis, a new household intelligence platform developed by its Intelligence Ventures division. According to the company, Latis uses household-level signals — built on first-party data from Spectrum’s 30 million U.S. households and 500 million connected devices — to help organizations understand changes in consumer behavior and support AI-driven decisioning, automation and personalization.
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Q&A: WBD building ‘agentic platform that unifies’

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By John Ebbert
| tipsheet.ai
Last week, WBD (Warner Bros. Discovery) announced an agentic AI-powered advertising platform built with AWS. The company said the system uses autonomous agents across audience planning, forecasting, optimization and measurement while unifying workflows across linear, streaming and digital channels. A planned rollout is ongoing throughout 2026. Read: Warner Bros. Discovery Announces Agentic AI-Powered Advertising Technology Built with AWS – Warner Bros.
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