John Magee President, Sales and Operations and Chris DePaolo, VP of Sales at independent distributor Freedom USA brief EMSNOW about the impact of this latest electronics super-cycle on their customers. Even if a customer is not directly building data centers at the hyperscaler level, the memory shortages are impacting everyone. Not only extended lead times, but component manufacturers are raising prices substantially, which means companies are proactively jumping on any allocation they can get.