Podcasts can save public media (seriously) “Stations need to stop treating podcasts as a side project to broadcast and instead build a core strategy around their podcasts that includes dedicated production, marketing/audience growth, and monetization.” -odcasts-can-save-public-media-seriously- Public media outlets entered 2025 on a wave of unease between declining on-air audience, waning underwriting revenue, post-election news fatigue, and the looming uncertainty about federal funding.