When Rutam Vora was growing up in Vadodara, a city of about 2 million people near the western coast of India, his parents kept cool each summer by drenching bedsheets in water and hanging them in the windows of their house. When the scorching westerly wind known as the loo swept in and hit the sheets, the evaporating water absorbed the brunt of the heat. White chalk spread on the roof reflected the sun and dropped the temperature further.
Next week, art collectors and bibliophiles will have the chance to bid on what’s often called the world’s most expensive book—the last copy to go up for sale, in London two years ago, went for $11.5 million. But calling John James Audubon’s masterpiece of ornithological art, The Birds of America, a book is to stretch the limits of the term. The four volumes are three feet tall and among them contain 435 massive hand-colored prints. Opening one is a two-person job.
To drive through California's Central Valley is to witness farming on a baffling scale. For hundreds of miles along either side of Highway 99—which splits the valley from the college town of Chico in the north to the sprawling, boxy city of Bakersfield in the south—are orderly corridors of grapevines and cherry trees, followed by flat expanses of yams, followed by fields of carrots and the gigantic harvesters that yank them from the ground by the thousands.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".