When I told Bob Garfield I would be interviewing him, his response was "I will take short, shallow breaths." So I can assure you that despite his current gig as host of WNYC's "On the Media" and his upcoming one-man traveling show, "Ruggedly Jewish," Bob is still the same smartass I worked with for more than 20 years at Ad Age.
For those of a certain generation, he will always be remembered as the comic foil to singer Dean Martin. To another, he was the slapstick star of movies like "The Nutty Professor" and a hero to French cinema goers. And to many, he was the public face of the Labor Day Muscular Distrophy Telethon from 1966 to 2010, where he raised more than $1 billion for the disease.
This isn't about Marcel, we promise The Fourth of July fireworks may be over, but there were a few sparks flying at Publicis Groupe when Spark Mediavest said Thursday it was rebranding as Spark Foundry. The new name aims to reflect a "bold energy of a startup spirit with a powerhouse soul," the company claims (in a statement, which seems like an old-school way for a startup -- where's the Snap?).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".