For the past 18 years, she has worked for Butterball's Turkey Talk-Line in Naperville, Illinois, which fields emergency calls for the brand in November and December. And Smith, with the practiced calm and pleasant voice of a kindergarten teacher, seems like just the person to have around for poultry problems, whether it's losing one in a snowstorm or finding one soaking in a bathtub. Here's how Butterball keeps (almost) everybody's holiday on track. Our conversation has been lightly edited.
Country music has a perception problem. Conventional wisdom is that it's an advertising backwater of low-income Luddites from C and D counties. Perhaps country crooner David Allan Coe put it best when he sang that the perfect country and western song has lyrics about "mama, trains, trucks, prison or getting drunk."
We get press releases. Do we ever. Many of them are given to hyperbole -- which is probably to be expected, because they are at heart promotional vehicles. But lately, in this data-crazy, programmatic- heavy business, a number of them are just plain headscratchers. They talk about things like transparency, but are so obfuscated by jargon that they are just plain incomprehensible. Take, for example, one we got this week from Mediabrands. (Note to Mediabrands: We're not picking on you.
.@ejschultz3 asks Brad Jakeman whether the "piling on" re: Kendall Jenner ad was from agencies who said it would not have happened it they worked with an agency. Answer was they were making it into "fake news." #AdAgeNext
@ejschultz3 asks @BradJakeman whether the piling on re: Kendall Jenner was on the part of agencies who said it would not have happened if they worked with an agency on the ad. Response: Yes. "It's fake news."
We are now publishing thousands of pieces of content to a society that is very divided there are going to be these issues. And when they happen be the person that reaches out to that company and says how can I help. Don't pile on. .. But for the grace of God go I. -- Brad Jakeman
Very rarely do objections come from your loyalists and traditional research does not address that. Research looks for gross positives or negatives but we live in a word where someone with significant Twitter followers can have a great impact on your brand. -- Brad Jakeman
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".