Ah, August. Time to find the perfect back-to-school outfit. Legions of parents across the country are now hauling their kids to malls to get them ready for the annual ritual. For kids, it's a crucial one, because the right outfit can make the difference between getting into the popular group or getting your face slammed in your locker every day.
Fast-Feeder Pitches Locally Grown Produce, No Artificial Preservatives Subway, whose former spokesman Jared Fogle last year was convicted of child pornography, on Friday introduced a campaign focused on how it it wiping its slate clean with "fresh locally grown produce" that is "free of artificial preservatives."
"It was such a brave idea." That's how Bartle Bogle Hegarty founder John Hegarty described the #OptOutside campaign from outdoor retailer REI, which won the Grand Prix in the Titanium category at the Cannes Lions International Advertising Festival on Saturday. "You should not be able to see where the advertising stops and the brand starts."
Cannes Lions The Cannes Lions International Festival of Creativity is packed with master connectors, but the most connected of all might just be Miramax co-founder Harvey Weinstein, who in the course of a 45-minute conversation with Publicis Chairman-CEO Maurice Levy managed to name-drop about 20 major celebrities in both the entertainment and ad worlds.
Passersby on the Croisette during the Cannes Lions International Festival of Creativity are used to seeing a lot of strange things, but Wednesday night might have hit a new bar: Nine blow-up dolls in T-shirts labeled "Object," tethered to lamp-posts between the Hotels Martinez and Carlton.
Cannes Lions Fresh from winning the Cyber Grand Prix , J. Walter Thompson Amsterdam's "The Next Rembrandt" handily picked up the top prize for the Creative Data Lions at the Cannes International Festival of Creativity. WHAT IT IS: J.
Cannes Lions The audience at the Lumiere Theater at Cannes today might have expected another presentation of creative in the session "Sex, Lies and Advertising." Instead, they got a moving and brutally personal story of how the campaign's creator lost her children and parents in a fire and how that helped spawn an effort to halt objectification of women in advertising.
Cannes Lions So you're a grizzled Lions hunter who has been to many International Festivals of Creativity. You know all the tricks and tips. But what if you are a first timer? Luckily, you have Liz Moseley. Ms. Moseley is one of the "How to Cannes" guides conducting tours given at the Palais several times a day.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.