Judann Pollack
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As seen in:
Ad Age,
The New York Times,
Automotive News,
Crain's Chicago Business,
Meio & Mensagem,
Creativity
Executive editor of Ad Age, dog lover and reality TV connoisseur. I do not have tiger blood and I do not move like Jagger.
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Articles by Judann Pollack
Chris Beresford-Hill is leaving Ogilvy for BBDO
Chris Beresford-Hill, president of Ogilvy North America Advertising, is leaving the WPP agency after two years.
Three historic agency names disappear in WPP agencies’ merger
As the J. Walter Thompson, Young & Rubicam and Wunderman agency names are being retired at WPP, Ad Age looks back at their legacies.
Wunderman’s history-a look back at the pioneering direct marketing agency
The agency, which will be part of VML, will be remembered for putting direct marketing on the map thanks to founder Lester Wunderman.
Deutsch New York is laying off estimated 19% of staff
Shop lost a major account in PNC bank earlier this summer, but the cuts span many departments.
McCann shakes up its creative leadership
As Shannon Washington joins Gotham from R/GA, Pierre Lipton is named global executive creative director for McCann Worldgroup and Shayne Millington becomes sole chief creative of McCann New York.
Gut’s Anselmo Ramos explains how to go ‘from zero to best’ agency in 5 years
Founder of Cannes Independent Network of the Year shares secrets with small agencies.
Former Grey CEO Ed Meyer dies at 96
Quintessential account man was behind the sale one of the last great independents of a holding company.
INTRODUCING THE 2023 AD AGE AGENCY A-LIST WINNERS
Shops on this list pour creativity into all their disciplines to connect consumers with brands The agencies on this year’s Agency A-List have taken different routes to the same destination: Creating business-building work for clients. Some have captured consumers’ attention with ingenious creative campaigns, attention-getting stunts or experiential events. Others have dived deep into data to find undiscovered insights and media options to engage existing consumers or find new ones.
McDonald's moving U.S. media account from Omnicom to Publicis
McDonald’s is poised to move its U.S. media account to Publicis Groupe’s Starcom in what would be a blow to longtime incumbent Omnicom Group-owned OMD, according to people familiar with the matter. The decision would further weaken Omnicom’s standing with the world’s largest restaurant chain, coming two years after McDonald’s replaced DDB with Wieden+Kennedy New York for U.S. creative. That began an unraveling of the Omnicom-dedicated McDonald’s shop called We We Are Unlimited.
Interpublic Group nomeia Philippe Krakowsky como CEO
21 de outubro de 2020 - 17h12 Philippe Krakowsky sucede Michael Roth na liderança do grupo (crédito: divulgação) *Por By Judann Pollack, do AdAge A partir de 1º de janeiro de 2021, Philippe Krakowsky assume o cargo de CEO do Interpublic Group. O executivo, que acumulará o cargo com a função de diretor de estratégia do IPG, sucederá Michael Roth, que se tornará executive chairman do conselho.
Newsletter Article
Marketers react to coronavirus and ad vets stump for Bloomberg: Thursday Wake-Up Call By Judann Pollack Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Businesses react to coronavirus As fears of coronavirus contagion spread, marketers that do business in China are taking extraordinary steps.
Dear Sears, it's time to hang up your toughskins
By the time I was old enough to be strapped into a stroller, I spent every Saturday bathed in fluorescent lights and muzak at the mall. In my family, one did not just shop simply for practicality or pleasure: it was a competitive sport. To this day, if you compliment my shoes, I am likely to blurt out: "DSW, $49.99." So naturally, we spent a lot of time at Sears. It was truly where America shopped.
Richard D. Trentlage, 87, Who Wrote ‘The Oscar Mayer Wiener Song,’ Dies
The name Richard D. Trentlage may not roll off the tongues of most Americans, but generations of them, for good or ill, can no doubt sing along with some of the catchiest advertising jingles that he wrote for companies like Oscar Mayer and McDonald’s. Especially this one: Oh, I wish I were an Oscar Mayer wiener That is what I’d truly like to be ’Cause if I were an Oscar Mayer wiener Everyone would be in love with me. Mr. Trentlage died on Sept. 21 at a hospital in Libertyville, Ill. He was 87.
Subaru brings family-safety message home in very different ways
In one of the two new Subaru ads, teens tell their parents they are sorry for wrecking the car, greeted with relief by parents that their children are OK. In one of the two new Subaru ads, teens tell their parents they are sorry for wrecking the car, greeted with relief by parents that their children are OK.
Chrysler blitzes American Music Awards with Fergie, Imagine Dragons, others
NEW YORK -- If there's one thing Chrysler Group and its Chief Marketing Officer, Olivier Francois, are known for, it's big marketing moves. That's just what the company was again aiming for during Sunday night's "American Music Awards," when it linked five of its auto brands to A-List recording artists in spots that co-promoted both the vehicles and Interscope singles.
How the stars aligned with Chrysler brands
NEW YORK -- How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this. Eminem and the Dodge Charger SRT Hellcat: "Guts Over Fear" is a song about being strong and overcoming adversity, so the automaker felt it would be a smart association to link it with its high performance, high-attraction vehicle.
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