Just hours before the big game, the football players at Madison Heights High School in Michigan were laser-focused on their new coach. But Brittany Wanger doesn’t coach football, she helps young men win in the game of life. The 39-year-old single mother boasts having helped turn a dozen of her former students into NFL players as a former academic adviser at East Mississippi Community College in remote Scooba, Mississippi.
It began with a simple idea: Fill a bucket with water, throw in some ice and dump it over your head -- all to raise money to find a cure for amyotrophic lateral sclerosis (ALS). In summer 2014, the Ice Bucket Challenge flooded the internet, with people from Irish nuns to celebrities to entire pro sports teams filming themselves dumping buckets of ice water on their heads and then challenging their friends to do the same and donate money to research for ALS, also known as Lou Gehrig’s disease.
“Despacito,” the inescapable song of the summer, dominated the charts and infected our brains with its undeniably catchy melody. It reached No. 1 on Billboard’s Top 100 and stayed there for 16 weeks, becoming the first mostly Spanish language song to reach the top spot in over 20 years since “The Macarena,” and yet, outside the Latin music world, most people had never heard of “Despacito”'s singer-songwriter Luis Fonsi.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".