Julia Collins on Muck Rack

Julia Collins

  • Chief Operating Officer and Partner, Vision Advertising
As seen in: Medium, Yahoo Entertainment, Yahoo Life, Yahoo News Australia, The Conversation, Phys.org, Scroll.in, Philadelphia Magazine, Singularity Hub, Mashed and
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Articles

Know How: Vanity metrics need to die

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By Julia Collins
| Worcester Business Journal Verified
Advice Julia Becker Collins By JULIA BECKER COLLINS May 4, 2026 Share Copy URL Email Facebook X Linkedin Julia Becker Collins If you’re reviewing your marketing analytics, whether on automated dashboards or agency reports, it’s easy to assume you’re seeing the full picture. Charts look strong. Traffic is up. Engagement appears steady. But not all metrics are meaningful, and focusing on the wrong ones can stall growth. Vanity metrics are often the issue.
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Why most business podcasts fail, and how to beat the odds

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By Julia Collins
| Worcester Business Journal Verified
Advice Julia Becker Collins is chief operating officer of Northborough marketing firm Vision and co-host of weekly business podcast enVisioning Success. By JULIA BECKER COLLINS January 12, 2026 Share Copy URL Email Facebook Twitter Linkedin Julia Becker Collins is chief operating officer of Northborough marketing firm Vision and co-host of weekly business podcast enVisioning Success. Starting a podcast is easy. Making one last is not.
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It’s time to change your marketing

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By Julia Collins
| Worcester Business Journal Verified
Advice Julia Becker Collins is the chief operating officer at Northborough marketing agency Vision Advertising. She can be reached at julia@vision-advertising.com. By Julia Becker Collins December 15, 2025 Share Copy URL Email Facebook Twitter Linkedin Julia Becker Collins is the chief operating officer at Northborough marketing agency Vision Advertising. She can be reached at julia@vision-advertising.com. Marketing is no longer what it was even a year ago.
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