Update: Steve Jobs, co-founder of Apple, died Wednesday at the age of fifty-six, according to a statement released by the company. In August, Ken Auletta reflected on Jobs’s career following news that he was stepping down as C.E.O. The twentieth century’s Thomas Edison has stepped from the stage with the resignation, announced Wednesday, of Steve Jobs as chief executive officer of Apple.
Updated at 9 A.M. on May 16th. In the gossipy world of New York journalism, the firing of Jill Abramson from her position as the executive editor of the Times provoked a veritable explosion of talk, posts, and Instagram pictures of the objects of interest. And a day after her dismissal, even more details are emerging about why Arthur O. Sulzberger, Jr., the paper’s publisher, felt compelled to dismiss yet another executive editor whom he himself had anointed.
As has been endlessly reported, Rupert Murdoch’s sale of Twenty-first Century Fox’s mostly entertainment assets to Disney merits major news. It reveals Fox’s lack of size, or “scale,” in a business increasingly dominated by corporate behemoths. It confirms Disney’s lust to compete with Netflix. But there is something else: after years of speculation regarding which son will succeed Murdoch, the sale signals that Rupert has made a “Sophie’s Choice” among his sons Lachlan and James.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".