Kevin Evers on Muck Rack

Kevin Evers

Verified
Boston
As seen in: Harvard Business Review, Fortune, Flipboard, The Boston Globe, Linkiesta, AIR MAIL, Book of the Day from The Next Big Idea Club, Onet.pl, News Is My Business, Points in Case, hbritalia.it
Author of There’s Nothing Like This: The Strategic Genius of Taylor Swift. HBR editor. Former co-host of HBR’s Family Management podcast.
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Articles

Wieczór, który zmienił popkulturę. Incydent ukształtował karierę Taylor Swift [fragment książki]

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By Kevin Evers 
| Onet.pl
Kanye West przerywa przemówienie młodej Taylor Swift podczas gali MTV VMA, 2009 r. W artykule przedstawiamy fragment książki "Biznesowy geniusz Taylor Swift", której autorem jest Kevin Evers. Na początku gali Shakira i Taylor Lautner, który podobno spotykał się ze Swift, wręczali nagrodę za najlepszy teledysk artystki. Oprócz You Belong with Me Swift nominowane były teledyski Single Ladies (Put a Ring on It) Beyoncé, Poker Face Lady Gagi i Hot N Cold Katy Perry.
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You belong with me | Taylor Swift ha capito prima di tutti che la musica vive di attenzione - Linkiesta.it

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By Kevin Evers 
| Linkiesta
Raccontare il genio strategico di quella che Billboard ha definito «l’artista di maggior successo commerciale del XXI secolo» equivale quindi a immergersi non soltanto nel percorso straordinario di una donna fuori dal comune, ma anche nella storia recente dell’industria musicale. Perché oggi una bella canzone o un bel disco, da soli, non bastano. Il valore della musica attuale è il riflesso della qualità dell’esperienza che l’artista riesce a costruire attorno a sé.
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Five Things Taylor Swift Can Teach You About Success

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By Michael Kovnat, Kevin Evers 
| Book of the Day from The Next Big Idea Club
Upgrade to paid to play voiceover You don’t build a record-breaking global empire by accident. It takes talent, yes—but also relentless strategy, smart risks, and a deep understanding of your audience. In There’s Nothing Like This: The Strategic Genius of Taylor Swift, Harvard Business Review editor breaks down the business instincts behind one of the most successful careers in modern music. What he discovers isn’t all pop and paparazzi—it’s a masterclass in growth, adaptability, and influence.
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