Skip To Main Content
Lara Bryant on Muck Rack

Lara Bryant

As seen in: OnEarth Magazine, EIN News, The Big Issue, Trellis, HR Magazine (UK), Children's Health Defense, Sifted, Farms.com, AgFax, No-Till Farmer and
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Lara

Contact Lara, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

You have to still ‘keep taste and judgement’: How companies are actually putting agentic AI to work self.__wrap_b(":R1actq6:",0.7)

|
By Lara Bryant
| Sifted Verified
Most companies have now moved well beyond only using AI chatbots — such as OpenAI’s ChatGPT and Google’s Gemini — in their day-to-day operations. They’re now using agentic AI, which rather than just generating text, can search databases, send emails and analyse company data to automate workflows and complete tasks. Agentic AI startups in Europe have raised a staggering €7.9bn this year, already surpassing the €7bn raised last year, according to Sifted data.
Open in Who Shared Issue with article?

Inside the ‘secondaries arms race’: How employee liquidity is becoming fundamental to private businesses self.__wrap_b(":R1actq6:",0.7)

|
By Lara Bryant
| Sifted Verified
The research is clear, companies are stalling IPOs and staying private for longer than ever before. In 2014, the average startup went public after spending 6.9 years in the private market, according to data from research company Morningstar Indexes and PitchBook. By 2024, this had risen to 11 years. This global phenomenon has real impacts for employees who are waiting much longer to cash in their companies shares, typically sold during a traditional IPO or M&A.
Open in Who Shared Issue with article?

A founder’s guide to early IP management: ‘You don't own it just because you invented it’ self.__wrap_b(":Rl6etm:",0.7)

|
By Lara Bryant
| Sifted Verified
When Flatfrog's founders started developing interactive touchscreen whiteboards, their primary concern wasn't protecting a specific number of patents —it was that they would be copied. Protecting early intellectual property (the legal process that stops others from copying or stealing original inventions) is one of the most misunderstood challenges of building a company, says Ola Wassvik, one of Flatfrog’s cofounders.
Open in Who Shared Issue with article?
See all 258 articles