Laurence Hart on Muck Rack

Laurence Hart

  • Founder and Lead Analyst, World of Pie LLC, Freelance
Washington, D.C.
As seen in: Medium, SearchCIO, SearchContentManagement, SearchCustomerExperience, TechTarget, ComputerWeekly.de, CMSWire, Reworked, VKTR.com
Information Pro trying to go sane in a crazy world. All my tweets are MY thoughts, so blame me; everyone else does. War Eagle!!! [He/Him]
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Articles

Top records management certifications to consider

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By Laurence Hart, CGI Federal
| SearchContentManagement Verified
Records and information governance professionals come from a wide variety of backgrounds. Some enter the field through legal, compliance, privacy or cybersecurity work. Others come from document management, content management, archives, IT or business operations. New records managers quickly learn that there is more to the job than building file plans and securing records.
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Visual search optimizes images, improves customer reach

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By Laurence Hart, CGI Federal
| SearchCustomerExperience Verified
E-commerce professionals and CX leaders should follow certain visual search strategies to improve online product visibility and customer engagement. By Laurence Hart, CGI Federal Published: 12 Jan 2026 While visual search has been around for a long time, it remained a niche offering until recently. For example, Google Lens, an AI-powered visual search tool launched in 2017, logged 12 billion visual searches per month in 2023. Two years later, that figure jumped to more than 25 billion.
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Why is a content audit useful?

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By Laurence Hart, CGI Federal
| SearchContentManagement Verified
A content audit is useful because it can help enterprises revive website content performance, boost audience engagement and ultimately improve business outcomes. By Laurence Hart, CGI Federal Published: 07 Oct 2025 An organization's digital presence -- from website content to social media -- requires investment to make an impression. However, organizations too often make that investment, create a lot of useful content and see no corresponding benefits.
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