My mother likes to tell me that I went to my first tech trade show in a stroller, and that she and my father were inspired to get a VCR that day. The VCR, for nearly two decades, was the prototypical gadget of tech trade shows. Not only did it make previously inaccessible tech accessible, but it justified the existence of such conventions. Do tech trade shows even matter anymore? attendees grouse now, since so many hardware makers hold their own launch events throughout the year.
It didn’t take long for me to understand the draw of Peloton’s indoor cycling bike when I gave it a two-month try last winter. Its allure was less about convenience – any exercise equipment at home is, for most people, more convenient than going to the gym – and more about its magic sauce: live-streamed classes, lead by exuberant fitness pros who somehow manage to chatter constantly throughout class. The Peloton Tread, the $4,000 treadmill unveiled yesterday, holds the same promise.
Peloton is getting into running for the new year. The New York-based maker of a cultish, Internet-connected indoor cycling bike has just revealed an Internet-connected treadmill, one it says is “the most technologically advanced, innovative and immersive” treadmill on the market. Like the Peloton cycling bike, the Peloton Tread will stream live daily classes – up to 10 a day, with 5,000 available demand – on a 32-inch HD touchscreen attached to the treadmill.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".