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Leah Zitter on Muck Rack

Leah Zitter

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  • Writer and Scientific Researcher, Freelance
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As seen in: LinkedIn, godaddy.com, Medium, WIRED Magazine, Yahoo Finance, Investopedia, SearchCIO, SearchSecurity, TechTarget, TechTarget Japan and
Covers:  Social Engineering Human-hacking Cognitive Warfare
“I don’t think writers are sacred, words are... If you get the right ones in the right order, you might nudge the world a little” #AI #IoT #EmergingTech #VR

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Leah Zitter’s Biography

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Dr. Leah Zitter, PhD in Research Psychology (behavioral neuroscience), is a CISSP-certified expert in the neuroscience of human hacking. Her work builds on more than a decade of research writing and data journalism for FinTech and cybersecurity leaders including Google, AWS, and Yale Law School, where she analyzed how emerging technologies reshape risk, trust, and human behavior.
Today, she translates that research into applied cognitive security (CogSec): helping organizations understand and d…

Leah Zitter’s Journalist Portfolio

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Case Study: How Pentera Won the 2025 Cybersecurity PR Campaign

Case Study: How Pentera Won the 2025 Cybersecurity PR Campaign

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Blockchain Real Estate Disruption: De-Fining a New Paradigm

Blockchain Real Estate Disruption: De-Fining a New Paradigm

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Case Study: Torrens University, Australia (Pure IT Solution for data backup & disaster recovery)

Case Study: Torrens University, Australia (Pure IT Solution for data backup & disaster recovery)

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Leah Zitter, Ph.D. - Columnist @ TechTarget

Leah Zitter, Ph.D. - Columnist @ TechTarget

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Leah Zitter: Journalist @ Investopedia

Leah Zitter: Journalist @ Investopedia

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World Economic Forum Examines How Blockchain Can Reshape Financial Services (Article)

World Economic Forum Examines How Blockchain Can Reshape Financial Services (Article)

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Articles

Sick of Online Hate? Try This

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By Leah Zitter Verified
| Medium
Sick of Online Hate? Try This The As-Is Method for Cognitive Warfare Every so often I come across Redditors who ask for help, reporting they feel enraged and depressed by the malicious posts they read. Sometimes I use my As-Is neuroscience-based method to help them decipher misinformation and remain unaffected by the posters that seek to manipulate them.
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Level up your product descriptions: Leveraging generative AI to boost sales

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By Leah Zitter Verified
| godaddy.com
As a research psychologist and tech journalist, I’m convinced that the most effective kind of website marketing is subconscious branding, where blatant marketing isn’t prominent and serves to build brand trust. How do we achieve that? Through emotional cues integrated into website content and design that resonate with readers’ deepest interests. Before the advent of generative Artificial Intelligence (genAI), achieving this kind of website marketing was more challenging.
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How to Build a Cybersecurity RFP

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By Leah Zitter Verified
| SearchSecurity Verified
Crafting a cybersecurity RFP requires clear goals, precise questions and vendor vetting. Follow these guidelines to streamline the process and meet your company's security needs. By Leah Zitter, Ph.D. Published: 27 Jun 2025 A cybersecurity request for proposal (RFP) is a formal questionnaire that outlines an organization's specific cybersecurity requirements and invites vendors to submit competitive bids and detailed solutions.
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Interview

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What was your first job as a journalist?

Investigative journalism. Middle East. Terrorists, idealists & false Messiahs among other quirky characters.

Have you ever used a typewriter?

Sure. Manual & electric! (Corona Smith)

How is social media changing news?

Generally driving it.

Awards

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National Honor Society (Kappa Omicron Nu National Honor Society)

The National Honor Society in Psychology (Chi Psi Fraternity)

National Society of Leadership and Success (NSLS)

2020