Mark Abraham
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Articles by Mark Abraham
Edison Community to Host ‘A Jewish Agenda For New Jersey 2026’
Julie Roginsky Join The Jewish Community Forum of Raritan Valley on Sunday night, Nov. 15 at 7:30 p.m. in Edison when moderator Moshe Kinderlehrer of The Jewish Link will engage Democratic consultant Julie Roginsky and Republican consultant Mike DuHaime, former cohosts of a longtime column in the Star Ledger who continue to do online work on their “Friendly Fire” program on www.nj.com.
A&M Industrial Acquires Tool-Krib Supply Company, Expanding Metalworking Expertise and Cutting Tool Portfolio
Boosting productivity through expertise: A&M Industrial acquires Tool-Krib, expanding its cutting tool portfolio, reach and specialized support in the region.
A&M Industrial Launches New am-ind.com – a Smarter, Unified Digital Experience
The new am-ind.com was designed for industrial professionals A&M Industrial unveils new am-ind.com with AI search, real-time inventory, and integrated eCommerce—simplifying how industrial buyers research & purchase tools We’ve created a platform that not only offers access to nearly a million metalworking tools and industrial supplies, but also delivers the expertise and support our customers rely on.” — Josh Young, COO RAHWAY, NJ, UNITED STATES, March 30, 2026 / EINPresswire.com/ -- A&M...
How AI Is Reshaping Advertising for the First Time in a Decade
For the past decade, the mechanics of advertising have remained fairly consistent. Brands compete for attention across search results, social feeds, video and retail media—optimizing for clicks, impressions, and conversion rates. While the surfaces have evolved, the basic model hasn’t changed: people navigate, platforms intermediate, and advertising monetizes the journey. Artificial intelligence is changing the equation.
Longevity: Act before it’s too late if you want a healthy old age
At some point, everyone has a moment of truth about their health: a parent falls ill, a friend receives a diagnosis, a doctor gently but firmly tells you it’s time to make a change. It’s often only when these moments arrive that we shift our mindset from assuming “I’m fine for now” to suddenly caring very much about the future. By then, the focus has moved from prevention to desperately catching up. Why do we wait?
The agentic marketing race is on
Agentic AI is reshaping the role of the marketer and redefining how marketing organisations operate. Past innovations, from customer relationship management software to marketing automation, helped streamline and optimise discrete steps in the marketing process. Agentic AI goes further. These systems introduce autonomy: they make decisions, trigger actions, and learn across cycles. That shift delivers more than efficiency.
2025 DataHaven Community Wellbeing Survey Highlights Trust, Resilience, and Economic Challenges Across Connecticut
Hartford, Conn. — At a packed statewide event hosted yesterday by the Hartford Foundation for Public Giving, DataHaven unveiled the results of its latest DataHaven Community Wellbeing Survey (DCWS), believed to be the largest and most comprehensive neighborhood-level wellbeing survey in the United States.
A&M Industrial Honored with 2025 AD Giving Back Award for Outstanding Support of U.S. Veterans
Members of the A&M Industrial Team proudly accept the 2025 AD Giving Back Award A&M Industrial received the 2025 AD Giving Back Award in the Industrial & Safety category, honoring its ongoing commitment to supporting U.S. veterans. It’s an honor to give back to those who sacrificed so much.
New DataHaven Estimates Show SNAP Cuts Threaten Food Security and Local Economies Statewide
Today, DataHaven released a new report titled "Food Assistance and Local Economies at Risk: Projected Federal SNAP Cuts by Connecticut Town and District," analyzing projected losses of Supplemental Nutrition Assistance Program (SNAP) benefits tied to recent federal policy changes.
A&M Industrial Acquires Assets Of Central Tool Supply Of Hazleton, PA
A&M Industrial announces the acquisition of Central Tool's assets in Hazleton, Pennsylvania, expanding A&M Industrial's reach and service in the region. Central Tool's decades of dedication to Pennsylvania’s metalworking community align perfectly with our customer-centric mission.
GenAI Promised a Creative Revolution. Can Marketers Deliver?
GenAI’s uses, its limitations, and its meaning for the creative process have dominated marketing conversations since the technology entered the mainstream in 2022. Big announcements touting new tools’ stellar video and image prowess fueled the hype, but those same tools continue to exhibit growing pains, including glitches, crashes, and hallucinations.
Local Data Illustrates Threat to Health Coverage Across Connecticut Communities
Today, DataHaven released a new report titled "Coverage at Risk: Projected Losses in Medicaid and Access Health CT by Town and Community," analyzing the projected reductions in health insurance coverage tied to recent federal policy changes (see ctdatahaven.org/coverageatrisk). Over the next decade, between 100,000 and 200,000 Connecticut residents are projected to lose Medicaid coverage. In addition, Access Health CT anticipates up to 50,000 marketplace enrollees will lose coverage.
New Youth Leadership Opportunities and Data at DataHaven
New: DataHaven Connecticut Youth Advisory Council We're excited to share open roles and positions for our Youth Advisory Council, the new youth-led advisory group at DataHaven. For the 2025-2026 school year, participants will develop data and research skills while helping their communities and providing advice on our many statewide publications, such as our popular Connecticut Town Equity Reports and Town and Neighborhood Data Viewers.
A&M Industrial Introduces Autobrade™ Robotic Surface Finishing Systems To U.S. Manufacturers
A&M Industrial Introduces Autobrade™ Robotic Surface Finishing Systems To U.S. Manufacturers Automate time-consuming surface conditioning and finishing tasks with Autobrade solutions. An Autobrade solution equipped with a Dynabrade end effector performing an automated surface finishing application. A&M Industrial adds Autobrade robotic finishing systems to its product lineup—automating polishing and deburring to boost safety, quality, and efficiency.
Mechanistic modeling of lipid nanoparticle formation for the delivery of nucleic acid therapeutics
Introduction Nucleic acid–based therapeutics (NATs) have emerged as an exciting modality with the capability of addressing a wide variety of indications such as genetic and oncological conditions, and for use in vaccines (Damase et al., 2021, Wang et al., 2020, Buck et al., 2019).
A&M Industrial Continues to Champion Community Giving
A&M Industrial Continues to Champion Community Giving The Young Family at a recent Monica K Young Foundation event Members of the A&M Industrial Team filling backpacks at a recent Stuff The Bus event. A&M Industrial supports communities through the MKY Foundation, cancer research, and local outreach—living its “people, first” values every day.
The BCG Personalization Index: How Customer Experience Is Changing Across Industries in the Age of AI
In the age of AI, customers expect a highly personalized experience at every touchpoint, whether they’re shopping at a luxury boutique, making travel reservations online, seeking healthcare, or weighing an investment decision. True personalization requires creating experiences at scale that become more fine-tuned with each successive interaction. True personalization empowers customers to get what they want—faster, cheaper, and/or more easily.
How CMOs Are Scaling GenAI in Turbulent Times
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets. According to our annual global survey of 200 CMOs, conducted in April and May, an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment plans for AI and GenAI. Our survey revealed several areas of focus.
New Issue Brief Highlights Immigrants' Role in Connecticut's Economy
New Haven, CT – A new report published by DataHaven and The Connecticut Immigrant Support Network shows how immigrants are critical to Connecticut’s economy—supporting major industries, driving entrepreneurship, and contributing billions in tax revenues and consumer spending. Titled “The Economic Contributions of Connecticut’s Immigrant Community,” the publication highlights that immigrants make up 15% of the state’s population but hold about 20% of all jobs.
DataHaven analysis of Connecticut 211 calls reveals widespread increase in requests for food- and housing-related assistance during the past year
By Andrew Carr, Kelly Davila, and Mark Abraham, DataHaven The number of calls to United Way’s Connecticut 211 that requested assistance for food, housing, and mental health needs increased from 2023 to 2024. Maps created by DataHaven show that calls increased in towns all over the state. In some areas, the increase in call volumes tracks with needs that can be observed in other datasets.
(HBm+) KI-Transformation: Personalisierung bei Spotify, Cisco und Pandora
manager plus Anmelden Immer einen Einblick voraus. Erhalten Sie mit manager+ Zugang zu diesem und allen Inhalten auf manager-magazin.de. 12 Monate für je € 16,49 25 % sparen Jetzt Details ansehen Ihre Bezahlmöglichkeiten: Paypal Visa Mastercard Jederzeit kündigen. Immer einen Einblick voraus. Erhalten Sie mit manager+ Zugang zu diesem und allen Inhalten auf manager-magazin.de und in der App Monatsabo Preis wird geladen...
Una personalizzazione ben fatta
L’app Spotify sa cosa volete ascoltare. Usa l’IA per processare una vasta gamma di dati relativi al vostro coinvolgimento, tra cui le canzoni, i podcast e gli audiolibri che avete ascoltato, e ciò che vi ha spinto ad ascoltarli. La sua libreria è etichettata per genere, epoca, tempo, mood e tante altre caratteristiche. I tag permettono a Spotify di mettere assieme playlist basate sulle vostre abitudini di ascolto.
New Data Reveals Worsening Financial, Food, and Housing Insecurity in Connecticut
NEW HAVEN, Conn., November 25, 2024 — In one of the richest states in the U.S., a newly released report from DataHaven highlights concerning trends in financial, food, and housing insecurity across Connecticut.
Here’s the formula companies like Netflix, Uber, and Spotify will use to capture $2T in growth over the next decade
3 hours ago Walking into a room full of strangers isn't easy. Most people scan for threats, judge your worth, and make snap decisions about who you are. But you can hack their perception. A few small tweaks to your demeanor create instant authority. Master the unspoken rules of commanding respect and transform …
Here’s the formula companies like Netflix, Uber, and Spotify will use to capture $2T in growth over the next decade
The personalization advantage refers to a company's ability to deliver personalized experiences at scale, which is achieved by leveraging customer data to deliver experiences tailored in real-time, evolving with each interaction. This is enabled by the many different forms of AI available, such as machine learning, generative AI, and agentic AI, often combined together.
Here’s the formula companies like Netflix, Uber, and Spotify will use to capture $2T in growth over the next decade
Think about the last time you listened to music on Spotify, watched a movie on Netflix, hailed a ride on Uber, or ordered food via DoorDash. These companies have millions of digital customers—and billions of interactions with them. They are using the insights from this data to rapidly optimize each customer’s next experience. In the age of artificial intelligence, competitive advantage is increasingly determined by a company’s ability to deliver personalized experiences at scale.
What Sets AI-Driven Companies Apart
In the age of AI, companies are dividing into the “haves” and “have nots,” with the majority in the latter camp. A recent BCG study found that only 10% of companies have mastered scaling gen AI. But this is not their workers’ fault. In fact, a recent BCG consumer sentiment survey found that 70% of workers are enthusiastic about the use of gen AI in the workplace. Workers appreciate the ability to accelerate their learning as well as reduce the toil in their everyday jobs.
Retail Spotlight: Personalization in Action
The top retailers on the BCG Personalization Index can achieve an estimated $570 billion in incremental growth by harnessing first-party data to make customer interactions faster, easier, and more convenient. Several core actions can help retailers to realize this full potential—and go from good to great. Investing more in personalized promotions.
Designing Customer-Centric Organizations In The Age Of AI
In a world where customer expectations are at an all-time high, personalization has become a strategic necessity, with AI-driven “Personalized Leaders”—or companies that effectively leveraging AI and other data-driven approaches to deliver highly tailored customer experiences—expected to capture nearly $2 trillion in accelerated growth by 2030. As consumers become even harder to delight, businesses must leverage AI to deliver seamless, customized experiences across every touchpoint.
The 70:20:10 Rule For Agile Personalization - Branding Strategy Insider
Looking at the most successful AI transformations of the past decade, we have observed a common thread: what we call the 70/20/10 rule. Seventy percent of the effort involves people: processes, ways of working, incentives, and performance targets. Twenty percent entails getting the data right. The remaining ten percent is about the technology foundation. This empirical finding comes from reviewing the level of resources we and our clients have deployed across hundreds of digital transformations.
3 Ways to Weave Personalization Into the Fabric of Your Organization
Competing on personalization is all about speed. If you cannot run hundreds of experiments with the push of a button, you are falling behind. We’ve talked repeatedly about the need for agile processes and automated tools that enable companies to continuously ideate, test, capture feedback, hone their intelligence and strive for ever-increasing granularity and prediction accuracy over time. But it is not just the organizational and technology enablers that make this happen.
How Agentic AI Will Redefine the Hospitality Ecosystem
Imagine the following generative AI input prompts while planning your next vacation: My wife and I want to plan a 10-day trip around Spain with two college age children, where we do lightweight visiting of museums, but mostly experience the sights, sounds, and food at the best places to go to. We want to stay in three hotels over the ten days, are open to renting a car, and want to walk a lot, with a personal tour guide where appropriate.
Mark Abraham
Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at BCG. He also launched and leads the firm’s personalization capability. Since joining BCG in 2004, Mark has helped clients use data and technology to deliver one-to-one breakthrough customer experiences across channels.
Personalization Done Right
Idea in Brief The Problem In a survey of more than 5,000 consumers, more than 80% say they want and expect personalized experiences. But two-thirds say they’ve experienced personalization that is inappropriate, inaccurate, or invasive. The Opportunity Companies can use AI to create and continually refine personalized experiences at scale—empowering customers to get what they want faster, cheaper, or more easily.
The power of personalization in the age of AI
By Mark Abraham Get a daily email featuring the latest talk, plus a quick mix of trending content. By subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy
DataHaven wins federal innovation prize for empowering residents with data
PRESS RELEASE DataHaven wins federal innovation prize for empowering residents with data National award recognizes DataHaven’s innovative new town-by-town map of well-being and environmental conditions NEW HAVEN, Conn., September 26, 2024— DataHaven, a non-profit organization that has provided communities with information to advance equity and well-being across Connecticut neighborhoods for thirty years, continues to show how organizations can drive social change through data and...
Customer Strategy in the Age of AI
Featuring Boston Consulting Group’s Mark Abraham and David Edelman. Abraham is an executive adviser and a senior lecturer at Harvard Business School. Edelman is a managing director and a senior partner at Boston Consulting Group. Complimentary HBR Webinar Tuesday, September 24, 12:00 pm ET Consumers want personalized experiences. Those companies that succeed in personalization build trusted long-term relationships with customers and engage with them at every step throughout their journey.
The top 3 skills you need to succeed in an AI-driven world
Quantum Cryptography 14 hours ago The first post-quantum cryptography standards are here TechCrunch - Frederic Lardinois • 14h It’ll still be a while before quantum computers become powerful enough to do anything useful, but it’s increasingly likely that we will see full-scale, error-corrected quantum computers become operational within the next five to 10 years.
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. Personalized: Customer Strategy in the Age of AI offers a playbook for capturing your share of this personalization prize. Learn about the book, explore the interactive slideshow, and use our Personalization Index™ to see how your company stacks up. In a world where consumers are expecting more products, services, and support to be accessible instantly, seamlessly, in just the way they want it—personalization has become a do-or-die business goal.
Driving Brand Success With Retail Media Innovation
The global media landscape has undergone a huge transformation over the past few years, driven by exciting new technologies and shifts in consumer behavior. Innovations such as digital streaming, social media, and generative AI have received a great deal of attention from chief marketing officers, while retail media—another exciting emerging channel—has gone relatively unnoticed.
How CMOs Are Shaping Their GenAI Future
CMOs are navigating a tough environment, balancing demands to achieve short-term improvements in marketing efficiency and effectiveness with long-term investments in digital transformations, tech stack upgrades, and AI adoption. Boards, CEOs, and CFOs are scrutinizing marketing’s overall contribution to performance and whether recent technology investments are paying off. In the face of this pressure, many CMOs view GenAI as a tool to improve efficiencies and unlock growth.
Answer the Call to Improve Your Community: DataHaven and Partners Urge Residents to Participate in Landmark Wellbeing Survey of Connecticut
FOR IMMEDIATE RELEASE “Answer the Call to Improve Your Community”: DataHaven and Partners Urge Residents to Participate in Landmark Wellbeing Survey of Connecticut Thousands of randomly-selected residents from all 169 Connecticut towns will participate in the 2024 DataHaven Community Wellbeing Survey, the seventh wave of a large survey on happiness and quality of life that has been fielded since 2012 HARTFORD, CT, May 7, 2024 - How happy are you?
United Way of Connecticut and DataHaven Maps Show Potential Impact of a Proposed CT Child Tax Credit on Local Communities
New maps show that 268,000 eligible families statewide would receive $306 million in total tax credits, benefiting 75 percent of all Connecticut families. Rocky Hill, CT (March 18, 2024) – United Way of Connecticut in partnership with DataHaven released three interactive online maps that show the distribution of the proposed Child Tax Credit across the state and illustrate the impact it could have on financial security, racial equity and economic prosperity.
Join the Advisory Council for DataHaven's statewide survey - participant incentives available
The DataHaven Community Wellbeing Survey completed live, in-depth interviews with over 45,000 randomly-selected adults in every town in Connecticut in recent years, producing robust local-level information (such as data included in the Town Equity Reports) on the issues that are most relevant to community well-being. This survey has been supported by over 100 public and private partners throughout Connecticut, and will be fielded again beginning in early 2024.
Personalization
BCG X, BCG’s tech build and design unit, brings together advanced tech knowledge and ambitious entrepreneurship to help organizations launch their next big bets and enable innovation at scale. Its global team of world-class technologists, scientists, programmers, engineers, and designers includes experts using AI, machine learning, and data to drive business transformation.
Is Booking.com’s Genius Program The Final Nail in The Coffin for Hoteliers? : 4Hoteliers
On all 3 occasions, their “friendly offer” was above that of the booking.com rate when the genius program kicked in. For the purpose of this, let's assume they do actually like me and the rate wasn’t just for me (I double checked on the website). So if they were losing roughly 18% if I went via an OTA, why not play with this margin as I’m going direct?
GROMACS 2023.3 Source code
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DOI 10.5281/zenodo.10017686 [](https://doi.org/10.5281/zenodo.10017686) .. image:: https://zenodo.org/badge/DOI/10.5281/zenodo.10017686.svg :target: https://doi.org/10.5281/zenodo.10017686 <a href="https://doi.org/10.5281/zenodo.10017686"><img src="https://zenodo.org/badge/DOI/10.5281/zenodo.10017686.svg" alt="DOI"></a> https://zenodo.org/badge/DOI/10.5281/zenodo.10017686.svg https://doi.org/10.5281/zenodo.10017686
By Mark Abraham, Andrey Alekseenko, Cathrine Bergh, Christian Blau, Mahesh Doijade, Vytautas Gapsys, Gaurav C. Garg, Sergey Gorelov, Alan Gray, M. Eric Irrgang, Joe Jordan, Christoph Junghans, Sebastian Keller, Carsten Kutzner, Justin A. Lemkul, Magnus Lundborg, Pascal T. Merz, Vedran Miletić, Dmitry Morozov, Szilárd Páll, Roland Schulz, Michael R. Shirts, Alexey V. Shvetsov, Philip Turner, Alessandra Villa, Artem Zhmurov, Paul Bauer, Berk Hess, Erik Lindahl, Eliane Briand, Stefan Fleischmann, Gilles Gouaillardet, Farzaneh Jalalypour, Prashanth Kanduri, Bálint Soproni, Carsten Uphoff, Sebastian Wingbermühle
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zenodo.org
Join the Advisory Council for DataHaven's statewide survey - $1,000 in participant incentives available
The DataHaven Community Wellbeing Survey completed live, in-depth interviews with over 45,000 randomly-selected adults in every town in Connecticut in recent years, producing robust local-level information (such as data included in the Town Equity Reports) on the issues that are most relevant to community well-being. This survey has been supported by over 100 public and private partners throughout Connecticut, and will be fielded again beginning in early 2024.
2023 Equity Reports for all 169 CT Towns, Join our statewide Advisory Council
This is a web copy of our email newsletter. See below for information on how to sign up. 2023 Town Equity Reports now available for all 169 CT towns (plus regions) The DataHaven Town Equity Reports provide access to relevant town-level information that is not available from any other source.
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