The headlines read, “17 killed in mass shooting at high school.” It doesn’t matter which community this happened in: it is a national disgrace. This does not happen in any other country in the world with the regularity that it happens here in America. We are No. 1 in school shootings. Of all the things we could lead the world in, it is the taking of innocent lives. Seven weeks into 2018 and this is the eighth time (at the time of this writing) there has been a school shooting with fatalities.
Way back during the Stone Age when I was a young bright-eyed soldier serving in the Army in Germany, searching for the glory I had found in John Wayne movies, I discovered that soldiering was not like it was in the movies. There was a lot more floor polishing, boot shining, and cleaning then I ever saw in any movie—I did fight the battle of the floor buffer well, but there was no glory, and no medals for it. Of course all of that cleaning and polishing was for a purpose.
I am of the belief that the human race is basically the same when you get down to core needs, regardless of where you are from in the world. Are there cultural differences? Yes, but when you get down to it all any of us really wants is a safe place to live and raise our families, clean water to drink, and food to nourish us.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".