Mark Funkhouser is the publisher of Governing magazine. He served as mayor of Kansas City, Mo., from 2007 to 2011. Prior to being elected mayor, Funkhouser was the city's auditor for 18 years and was honored in 2003 as a Governing Public Official of the Year. Before becoming publisher of Governin...
One of the slipperiest concepts in the field of accounting is the idea of “costs.” It’s a term that is widely used and poorly understood. Put simply, a cost is just a sacrifice of resources. But distinguishing costs from expenses, or variable costs from direct costs, or sellers’ costs from buyers’ costs, can cause a lot of headaches for young MBA students. In the real world of government, the idea of cost can be summarized in a single plain truth: Pay now or pay later.
Over the last hundred years or so, we have come to see local government increasingly as a mechanism for service delivery. James Keene, the city manager of Palo Alto, Calif., sees the deeper purpose of government, especially at the local level, with a different perspective: as a way to establish and maintain agreements on how we are going to live together. If you consider the real meaning of the word "governing," it becomes clear that Keene is exactly right.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".