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Mark Serrels on Muck Rack

Mark Serrels

Verified
Sydney
As seen in: CHOICE (Australia), MSN, MSN Canada, MSN Ireland, Business Insider, MSN South Africa, CNET, KMAX-TV (West Sacramento, CA), Kotaku, SFGate, Substack and
CHOICE Editorial Director. Daddy blogger. My food takes are good. I'm on Blue Sky now: bsky.app/profile/serrels.bsky.social
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Articles

Online marketplace safety is a matter of life and death

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By Mark Serrels Verified
| CHOICE (Australia) Verified
For more than 60 years, CHOICE has been fighting the good fight for Australian consumers. In the past year alone we've uncovered systemic issues with sunscreens, investigated shonky supermarket pricing, fought for stronger scam protections and helped make complex energy pricing fairer and clearer. CHOICE is here to provide unbiased advice and independent testing in our world-class labs. We buy the products we test, just like you do, and our expert reviews are influence free.
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Our favourite Shonkys of all time

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By Mark Serrels Verified
| CHOICE (Australia) Verified
This year at CHOICE, we're celebrating the upcoming 20th Shonky Awards! That's 20 long years of calling out the worst products and services. During that time, we've handed out over 130 awards to Australia's worst. We've called out huge, systemic issues exacerbated by banks, supermarkets and airlines, but we've also called out ridiculous claims on a smaller scale, from the deadly serious to the utterly hilarious.
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20 years later, the Shonkys are more important than ever

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By Mark Serrels Verified
| CHOICE (Australia) Verified
Calling out duds, counting toilet paper. Why the Shonkys have never been more vital. Last updated: 10 October 2025 One of my favourite parts of working at CHOICE are the emails. We regularly get contacted by the public about all sorts of things. Sometimes it's slightly pedantic (there's too much fat on my lamb shoulder is a personal favourite) but sometimes it's deadly serious. One reader got scammed out of millions of dollars, their entire retirement savings, and didn't get a cent back.
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