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Martin Waxman on Muck Rack

Martin Waxman

(He/Him)
Toronto
As seen in: AI and Digital Marketing Trends Newsletter, LinkedIn, slideshare.net, Business Wire, The Conference Board, Ragan, IABC, Institute for Public Relations, Spin Sucks, FIR Podcast Network, Future of Marketing Institute
Covers:  social media, digital marketing, digital marketing trends, artificial intelligence, PR
Digital, social media, communications training + strategy. #LinkedInLearning, #AI research, Adjunct Professor @SchulichSchool, @McMasterMCM #notabot

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Martin Waxman’s Biography

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Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, leads social media training workshops, and conducts AI research. He’s a LinkedIn Learning instructor, co-founder of two agencies, and president of a consultancy. He’s also a past-chair of PRSA Counselors Academy and member of the #AIinPR panel. Martin teaches digital strategy and social media at the Schulich School of Business, McMaster University, and Seneca College and regularly speaks at events across North Americ…

Martin Waxman’s Journalist Portfolio

Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificia…

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PR Ethics vs. the Ethics of Journalism: A Double Standard?

PR Ethics vs. the Ethics of Journalism: A Double Standard?

It's no secret journalists have a jaded view of public relations. Some of that is due to their perception of …

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Real or Deepfake? Challenges for Communications Pros

Real or Deepfake? Challenges for Communications Pros

Last week, I had the pleasure of being on a panel called, "Bots and Deepfakes as Influencers In the Social Me…

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Community Management is a Role for Public Relations

Community Management is a Role for Public Relations

Or should be. When I first heard about community management and what community managers did, I thought, "That…

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How to Put the AI in PR and Demonstrate Communicators Value

How to Put the AI in PR and Demonstrate Communicators Value

According to a designer friend of mine, putting the AI in PR is easy. You do it like this: OK, it might take …

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"Meet My AI-We're a Thing": Makovsky Best Master's Thesis of the Year Winner Talks Artificial Int...

"Meet My AI-We're a Thing": Makovsky Best Master's Thesis of the Year Winner Talks Artificial Int...

Read Martin Waxman's, IPR's Makovsky Best Master's Thesis of the Year Winner, full thesis here. Martin: Siri,…

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Articles

What’s on the new AV cart?

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By Martin Waxman
| AI and Digital Marketing Trends Newsletter
Whenever someone mentions multimedia, I automatically think of those nondescript grey metal A/V carts of my high school and university days. (I know I’m dating myself here.) They’d always hold a messy assortment of what was then hi-tech: 16MM film projector, slide projector, TV/VCR combo and a bunch of cords. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart. Of course, the audio-visual landscape has changed dramatically since then.
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PR by the micro-moment – moment 2

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By Martin Waxman
| AI and Digital Marketing Trends Newsletter
Not too long ago, I had the pleasure of attending a Google-sponsored breakfast on micro-moments – those ‘I want to know/go/do/buy’ impulses we all experience when we have a question and impulsively reach for our smartphones to find what we’re looking for. For many of us, it’s become a reflexive response.
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PR by the micro-moment – moment 1

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By Martin Waxman
| AI and Digital Marketing Trends Newsletter
Does this sound familiar? You’re reading, working, talking to a colleague or friend, sitting in a restaurant, waiting for a bus. All of a sudden you’re seized by an overwhelming impulse to find something out. NOW! You’re having a micro-moment. Maybe you’re intrigued by the title of a movie, the name of a hotel in New York or the person who built the Lego skyscraper installation on Bloor Street. And before you know it, you instinctively reach for your smartphone, as if nothing else mattered.
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Interview

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What was your first job as a journalist?

I was a columnist for a free entertainment weekly.

Have you ever used a typewriter?

Yes. I actually wrote my first novel, The Promised Land, on a typewriter. (And then I had to get it professionally retyped)!

How is social media changing news?

I'm from PR and don't think I'd be here without social media. It led me to blogging, guest posting and writing a newsletter.