“The chances of anything coming from Mars are a million to one,” declared Ogilvy, an astronomer, in the theme song from The War of the Worlds, and there could be little argument. As the song tells us, no one would have believed in the last years of the 19th century that human affairs were being watched from the timeless worlds of space. Few even considered the possibility of life on other planets.
Scott Bolton has a certain look about him: slightly hang dog, a hint of stubble. It’s a old school look. He could be 27 or 42; he’s sort of ageless. It’s like he was never young, like his head has been carved from a mighty cedar or mountain redwood by Native Americans and left to sit on the plinth of his neck, defying the elements, impervious to pain, glaring at his enemies.
After 50 minutes of Game II of State of Origin XXXVI this journalist – and I would suggest several other chroniclers of recent history – was cranking up the keyboard with variations of “It’s over – Queensland dynasty busted by marauding blue hordes”. Thirty minutes later I wondered how I could be so naïve, so foolish. How could I forget the old but true edict, “Never write off a champion”. Because Queensland has four champions – Cameron Smith, Johnathan Thurston, Billy Slater and Cooper Cronk.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".