Matt Nippert on Muck Rack

Matt Nippert

Auckland City, New Zealand
Investigative Reporter — New Zealand Herald

Golden God, 2016-. NZH investigations reporter. Business bent, but generally curious. Opinions + snark are my own.

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Matt Nippert is an investigations reporter and currently holds both the Canon and EY business journalism awards. A Fulbright scholar with a masters from the Columbia School of Journalism in New York, he has spent the past decade in newsbreaking roles at the National Business Review, the Sunday St...

How do you prefer to be pitched on stories?

By someone who knows what I write. I've never done soft-focus product launches and won't start now.

Why did you become a journalist?

After failing to crack the diplomatic corp, I realised writing for payment was better than staying at university where you pay to write.

What advice can you offer to aspiring journalists?

If you want to follow the money, follow it into PR.