Real estate professionals live and die by their data. Without contracts and contacts, transactions wouldn’t happen and pipelines would go dry. But the bits of information that help you run your business aren’t solely of interest to you; hackers may also be hoping to take advantage of the hard work you’ve put into your data management system. The risk of getting “pwned”— tech slang for being tricked online—has become a modern hazard of the profession, and for life in general.
I’d spent years as this corporate Godzilla person flying almost nonstop across the country in the insurance industry, and it had become clear to me that my options for advancement were limited. I took a couple of months off as a sabbatical in the mountains of Colorado, and in the end, I never went back to the company. In 1995, after a few years working as a consultant, I got my license and opened up my own brokerage in Summit, Colo.
While many real estate professionals see robots as helpful assistants who can make showing homes, maintaining buildings, and connecting with prospects easier, economists aren’t as upbeat about the impact of artificial intelligence on business life. In fact, many worry about a future where robots take over many of our jobs, and in response, some suggest governments examine the idea of a universal basic income.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".