Michael Lasky

Michael Lasky (L) & Andrew Richman Today, AI touches nearly every part of agency operations, from research and media monitoring to content development, analytics, brainstorming and workflow automation. Yet while agency practices have evolved rapidly, many firms have not updated their client and vendor agreements. This gap creates risk. Some clients want strict limitations on AI usage. Others expect agencies to leverage AI to deliver greater speed and value.

(L to R) Daniel Finnegan, Jennifer Klausner & Michael Lasky Public relations firms are increasingly occupying an important seat at the table when their clients confront a crisis of one type or another. The 24-hour news cycle and the constant availability of “trending” information on social media have only exacerbated the need for effective strategic communications.

• Another Banner Year for Influencer Marketing in 2023 Tue., Feb. 14, 2023 • TikTok Beats Instagram for Top Influencer Platform Tue., Dec. 13, 2022 TikTok has beaten out influencer mainstay Instagram to become the most popular social-media platform for influencer marketing, according to a new study. • Ketchum Seeks Greater Influence Wed., Jan. 26, 2022 Ketchum has hired Jenny Heinrich of Finn Partners and Heather Green of GroupM as executive VPs in its influencer marketing group.