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Nadjya Ghausi on Muck Rack

Nadjya Ghausi

San Francisco
As seen in: Forbes, Entrepreneur, Flipboard, CMSWire, Chief Marketer, Martech Series, Descript, Luxury Daily, Fourth Source
CMO of Marketing- mojo for inspiration, brand engagement and bringing tech and emotion together
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Articles

Your Chatbot Is an SEO Expert (You Just Haven’t Asked Yet)

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By Nadjya Ghausi
| CMSWire Verified
Marketers often ignore real intent signals from website visitors when crafting their SEO strategy in favor of pure keyword data. Here’s why this is a mistake. Real user insights. First-party data reveals what visitors actually want, and it helps marketers refine their SEO strategy beyond basic keyword research. Chat data power. Support chat and chatbot conversations expose common pain points, and it guides content creation that directly addresses user needs. Behavior-driven SEO.
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Your Chatbot Is an SEO Expert (You Just Haven’t Asked Yet)

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By Nadjya Ghausi
| Flipboard
8 hours ago The UK economy shrank unexpectedly in January, in a blow to the government ahead of its Spring Statement later this month. The economy contracted by 0.1%, which was weaker than forecast, driven mainly by a decline in the manufacturing sector. The government has made boosting growth its key priority, …
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3 Ways to Build Marketing Agility Into Your Digital Strategy

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By Nadjya Ghausi
| CMSWire Verified
Improve marketing agility by streamlining teamwork, taking ownership of digital tools and using data insights to drive decisions that meet customer needs. Clear ownership wins. Assign clear ownership of website updates and define roles to improve collaboration and streamline decision-making across teams. Empower your team.Give marketing teams the tools to act independently. This reduces reliance on IT and enables faster A/B testing, content updates and personalization. Leverage visitor data.
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