Most of the details of April 27, 1996, have melted away in Geoff Story’s mind, but he rightly remembers it being a Saturday. His Saturday ritual in those days was to scour the pages of the St. Louis Post-Dispatch for notices of estate sales. He loved estate sales. They allowed Story, then a 27-year-old advertising creative, to indulge in an unusual hobby: collecting the discarded family portraits and home movies of strangers. Even as a child, such mementos had captivated him.
When Kevin McGinn insults customers, it's primarily through the phone. They call Kevin's Place, his pizzeria on Cherokee Street's Antique Row, and he greets them with a blast of anxiety: "Hellothisiskevinspeaking." McGinn himself always answers. After all, he's the sole employee: the order-taker, cook and the driver. Although McGinn is calm and witty during most transactions, he expects customers to be ready with their exact order during a rush.
You can tell how long someone has lived in the Cherokee neighborhood by how they pronounce the street name. Newcomers punch the first syllable (as in "CHER-o-kee"). Lifers tend to lean on the back end ("cher-o-KEE"). Francis Rodriguez is a lifer. A restaurateur and artist with wintry stubble, Rodriguez has spent most of his 58 years on Cherokee and the surrounding grid of "state streets." He watched the area flourish in his youth, then hollow out by the 1990s.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".