Nir Eyal
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NYT bestselling author of Beyond Belief, Indistractable, Hooked | Former Stanford Lecturer helping you make sense of the science of behavior 🧠
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Articles by Nir Eyal
The Scaleup Costs, Size, and Statistics Challenge to Democratic Deliberation on Health Policy
1 Democratic Deliberation on Health Policy Democratic deliberation has captured the imaginations of political philosophers since the 1980s. On health policy, it has been put to practice since the 1990s. Citizens' juries and larger citizens' assemblies, parliaments, and conventions have explored topics ranging from healthcare allocation and financing through abortion to gene editing [1, e.g., pp. 13–14].
Critical Perspectives on Democratic Deliberation in Health and Science Policy
Many bioethicists support engaging the public in health and science policymaking.1 The deliberative processes they favor generally aim to shift power from professional experts to laypeople, thereby enhancing public voice and impact on health sector priorities, research oversight, and public health policy.
Must Longtermists Wish Us All Dead? A Quadrilemma
1 Introduction Longtermists direct our attention to the far future.
Incroyables croyances : et si tout commençait dans la tête ?
L'auteur - Nir Eyal Nir Eyal est diplômé en sciences politiques et journalisme, titulaire d'un MBA Business de Stanford. Après plusieurs années dans les domaines du jeu vidéo et de la publicité, où il utilisait les techniques décrites dans cet ouvrage, il s'est tourné vers la psychologie appliquée à la consommation. Il est aujourd'hui auteur, consultant et enseignant sur des thèmes à l'intersection des neurosciences, des technologies et du business.
对话《上瘾》作者Nir Eyal：探讨上瘾模型在AI时代的应用与如何提升专注力
本期内容，是我跟《上瘾》作者 Nir Eyal 的一次访谈对话。 在这次对话中，我们展开聊了聊经久不衰的上瘾模型及其在 AI 时代的应用，还聊了大家关心的话题，比如如何提升专注力、避免上瘾；如何让孩子避免电子设备上瘾等等。 在这期内容中，Nir 提出了很多耳目一新的观点，例如，时间管理的本质就是痛苦管理、AI 时代上瘾模型会更加显著。 不管你是想要打造让人上瘾的产品，还是想要让自己更加专注、避免被产品“控制”，都一定要看完本期对话。 01 上瘾模型的四个阶段，用得越多它就越懂你 Kelly：我是你第一本书《上瘾》的超级粉丝，很多年前就读过。 最近我又重读了一遍，但观众里可能有些人还没读过您第一本书。 能聊聊上瘾模型是什么吗？它的构成要素是什么？ Nir Eyal《上瘾》 Nir Eyal：我想知道你最喜欢、最习惯用的产品是什么，哪个产品是你一直在用的？ Kelly：我读这本书时，一直想起小红书。 当我无聊的时候，我就会想小红书可能会有点新东西，接着不停刷一些帖子。 Nir Eyal：我们就拿小红书或TikTok举例，每个模型都始于一个触发。...
如何打造让人上瘾的产品？对话《上瘾》作者Nir Eyal
01上瘾模型的四个阶段 用得越多它就越懂你 Kelly：我是你第一本书《上瘾》的超级粉丝，很多年前就读过。 最近我又重读了一遍，但观众里可能有些人还没读过您第一本书。 能聊聊上瘾模型是什么吗？它的构成要素是什么？ Nir Eyal：我想知道你最喜欢、最习惯用的产品是什么，哪个产品是你一直在用的？ Kelly：我读这本书时，一直想起小红书。 当我无聊的时候，我就会想小红书可能会有点新东西，接着不停刷一些帖子。 Nir Eyal：我们就拿小红书或TikTok举例，每个模型都始于一个触发。 触发分为两种，外部触发可能是某种通知，下一步是行动阶段，也就是你做出的最简单行为。 为了获得心理慰藉，你能做的最简单的事情就是打开app、刷信息流、按下播放按钮。 这非常简单，会引导你进入第三步：奖励，而且不仅仅是奖励，是“多变的奖励”。 这个概念源于B.F.斯金纳的研究，他是操作性条件反射之父。 20世纪50年代，他把鸽子放进斯金纳箱，当鸽子饿的时候，允许它们啄一个圆盘。 他很快能训练鸽子在啄圆盘时稳定地获得一点食物，就像一个小奖励。...
The Irish language is having a moment — and running out of time
A geography column on history and society. History and SocietyLinguisticsCultural IdentityLanguage In July, the European Union’s rotating Council Presidency will issue official communications in the Irish language, alongside English, in a historic first. Government ministers from Ireland, which chairs the Council for the second half of this year, will be encouraged to say at least a few words in Irish when they initiate or conclude a session.
როგორ შევამჩნიოთ შესაძლებლობები, რომლებსაც სხვები ვერ ხედავენ?
წარმატებულ ანტრეპრენერებს კი არ უმართლებთ, ისინი სამყაროს განსხვავებული ლინზით უყურებენ. დილის 5:30 საათი, ფილადელფია. ოცდაათიოდე წლის ენ მაჰლუმი ქუჩაში დარბის და გვერდს უვლის უსახლკარო მამაკაცებს, რომლებსაც მანამდე ასჯერ მაინც შეხვედრია. ისინი ყოველთვის იქ იყვნენ – თავშესაფრის წინ, განთიადისწინა სიბნელეში შეჯგუფებულები.
Transformation: Wenn schädliche Glaubenssätze das Team ausbremsen
Immer einen Einblick voraus. Erhalten Sie mit manager+ Zugang zu diesem und allen Inhalten auf manager-magazin.de. 12 Monate für je € 16,49 25 % sparen Jetzt Details ansehen Ihre Bezahlmöglichkeiten: Paypal Visa Mastercard Jederzeit kündigen. Immer einen Einblick voraus. Erhalten Sie mit manager+ Zugang zu diesem und allen Inhalten auf manager-magazin.de und in der App Monatsabo Preis wird geladen...
Cómo pueden los líderes construir una cultura de alta capacidad de acción
Cuando Larry Culp se convirtió en CEO de General Electric en octubre de 2018, fue la primera persona ajena a la empresa en dirigirla en sus 126 años de historia. Heredó una crisis que parecía irremediable. Las acciones de GE se habían desplomado, cayendo un 45% en 2017 y otro 58% en 2018. La deuda de la compañía superaba con creces su capitalización bursátil, y su calificación crediticia estaba deslizándose hacia grado especulativo (bono basura).
The Next Big Idea Club Book of the Day Newsletter
If you’ve ever set a new goal only to find yourself giving up in frustration later, I have some good news for you. The issue may not have been a lack of effort or discipline. Instead, it might have been something as simple as your belief about the goal. Discover the best new nonfiction before everyone else. Join the Next Big Idea Club for curated books, author deep dives, and members-only conversations.
Why your successful life doesn’t leave you fulfilled
You earn qualifications, polish your résumé, climb the ladder, grow your salary, and build your reputation. You’ve done everything you’re supposed to, so you (understandably) expect to feel on top of the world. Yet you remain unsatisfied despite accomplishing everything that you thought you wanted. That sense of “What’s next?” is surprisingly common.
The Next Big Idea Club Book of the Day Newsletter
The Big Idea: We tend to treat our beliefs like facts. But according to behavioral design expert Nir Eyal, beliefs are tools. And the ones you choose shape how you act and what you ultimately achieve. Why it matters: Many of us hold self-limiting beliefs that hamper our ability to achieve our goals. But once we realize that we can choose our beliefs, we can leverage their power to achieve more than we ever thought possible.
Nir Eyal: Beliefs drive perseverance more than motivation, dieting as a pseudo-religious system, and the critical distinction between beliefs and facts | Jordan Harbinger
Key takeaways Beliefs, rather than motivation, are the key drivers of perseverance. Dieting can be viewed as a pseudo-religious belief system. Quitting is the primary reason people fail to achieve their goals. Viewing beliefs as tools rather than truths can enhance personal growth. Misunderstandings between beliefs and facts can lead to interpersonal and geopolitical conflicts. Arguing both sides of an issue is essential for a balanced opinion.
How Leaders Can Build a High-Agency Culture
Explore More Like This • Why You Need an Imaginary Scapegoat • Angel or Devil: Who’s Really Investing In Your Start-Up? • How Customers Get Hooked on Products • How to Be Less Distracted at Work — and in Life
Highly successful people fail, too—but they use these 5 phrases to stay motivated, says expert
Nir Eyal, Contributor Every successful person faces disappointment. Whether it's being passed over for a promotion, receiving harsh feedback, or losing a contract to a competitor, setbacks happen. But so many of us feel deflated by these mishaps, often because we believe they mean we're incapable or flawed. Unfortunately, negative self-talk can sabotage the one thing every successful person needs to try again: motivation.
Highly successful people fail, too—but they use these 5 phrases to stay motivated, says expert
Every successful person faces disappointment. Whether it's being passed over for a promotion, receiving harsh feedback, or losing a contract to a competitor, setbacks happen. But so many of us feel deflated by these mishaps, often because we believe they mean we're incapable or flawed. Unfortunately, negative self-talk can sabotage the one thing every successful person needs to try again: motivation.
Highly successful people fail, too—but they use these 5 phrases to stay motivated, says expert
Now She’s got the first-ever Spanish campaign for the brand. She’s also got killer sweatpants. If you’re looking for the ultimate workday procrastination, good news: Gap’s new commercial just debuted, and it’s mesmerizing. (Like, “hit replay five times” mesmerizing.) The ad stars Young Miko, the 28-year …
She Invited Homeless Men to Run. That Instinct Fueled Her $100M Business.
This story appears in the March 2026 issue of Entrepreneur. Subscribe » On a Philadelphia street corner at 5:30 a.m., a twentysomething jogger ran past the same homeless men she’d seen hundreds of times before. They were always there, clustered outside the Sunday Breakfast Rescue Mission in the predawn darkness.
You’re Not an Impostor. You Have a Belief That Needs Updating.
You just delivered a winning presentation and your first thought was “I got lucky.” You landed the promotion and told yourself “They’ll figure out I’m not ready.” Despite being objectively good at what you do, you can’t shake the feeling that you’re faking it. Here’s what you need to know: You don’t have impostor syndrome. You don’t have a condition. What you actually have is a belief, one that’s been reinforced so many times it feels like truth.
Inmune a la distracción
Estás en la oficina trabajando cuando una notificación te interrumpe. Intentas volver a concéntrarte, pero un compañero se acerca a charlar. En casa, las pantallas invaden tu tiempo en familia. Empieza un nuevo día y tus objetivos más importantes siguen en pausa. ¿Cuándo dejaste que la tecnología tomara el control de tu vida? ¿Qué lograrías si fueras inmune a las distracciones?
How to Know if You Should Quit
Hope doesn't make hard tasks easier—it makes endurance possible by changing how long we tolerate discomfort. If you're still learning something new with each attempt, you're not stuck—you're incubating a breakthrough. Real persistence means staying committed to the goal while being flexible about the path to get there. Almost everyone quits right before things start working. And they don't even realize it. The story we tell about quitting is too simple.
The Science-backed Way to Stop Limiting Yourself and Achieve Breakthrough Results : Eyal, Nir, Li, Julie: Amazon.it: Books
€26.87 €26.87 The prices of products sold on Amazon include VAT. Depending on your delivery address, VAT may vary at the checkout. For more information, click here. €22.67 Delivery 9 June - 16 October, 2026 Or fastest delivery 4 June - 30 September, 2026 Usually dispatched within 3 to 7 months Quantity: The enhancements that you chose aren't available for this seller. Details ${cardName} not available for the seller that you chose ${cardName} unavailable for quantities greater than ${maxQuantity}.
Belief Tools
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Beyond Belief
A brilliant, science-backed guide that will change how you see yourself and what’s possible. I wish I read this book 10 years ago. Steven Bartlett, Host of The Diary of a CEO A transformative framework for improving relationships, enhancing health and resilience, and unlocking our potential to thrive in every area of life.
Beyond Belief
Preorder Now to Unlock Exclusive Bonuses ⏰ Order by March 16, 2026 at 11:59 PM EST to receive your bonuses. Date: March 21, 2026 @ 12pm ET/4pm GMT A live, interactive training where Nir walks you through the exact belief-transformation system he’s used with leaders at JPMorgan Chase, the United States Air Force, PwC, Amazon, and more.
Unlock Your Potential With the Power of Belief
In 2006, U.S. Team freestyle skier Michelle Roark zoomed down the slope at her first Olympics, conquering hilly terrain that not even a 4×4 could handle. At 31, she was already years older than the average Olympic freestyle skier (24 years old at the time). She had fought through massive obstacles for half her life to get there. Roark was kicked out of her mother’s house when she was 15 and spent the next three years living in a tent in Winter Park, Colorado.
Unlock Your Potential With The Power Of Belief
If beliefs are tools, then we should ask ourselves, Are we using the right tools for the job? What we believe in can either propel us forward or hold us back. For example, whether you have a growth mindset, the belief that abilities are not fixed but can be developed, or a fixed mindset, the belief that abilities are innate and can’t be changed through effort, influences your life outcomes.
The Pain Paradox: How Fear of Pain Creates More Pain
In the opening shot of the music video for “Throw Some Ass,” the camera scans a clinical white sign: “Sofi Tukker Center for Asses That Don’t Move Good.” Inside the mock hospital, a heart monitor flatlines — until the beat drops. Suddenly, the music video erupts into a NSFW riot of sensual movement.
Let’s Not Decide Who Kids Are Before They Do
The true joy of parenthood lies in watching our children unfold into their authentic selves. Week by week, month by month, year by year, they evolve into increasingly complex human beings with their own preferences, talents, and perspectives. Yet in our eagerness to know them — and as a natural result of our constant proximity — we often fall into the trap of assigning fixed identities to them prematurely. As humans, we instinctively categorize and label the world around us.
The Pain Paradox: How Fear of Pain Creates More Pain
Taming your overprotective brain In the opening shot of the music video for “Throw Some Ass,” the camera scans a clinical white sign: “Sofi Tukker Center for Asses That Don’t Move Good.” Inside the mock hospital, a heart monitor flatlines—until the beat drops. Suddenly, the music video erupts into a NSFW riot of sensual movement.
Let’s Not Decide Who Kids Are Before They Do
Give Children Space to Grow The true joy of parenthood lies in watching our children unfold into their authentic selves. Week by week, month by month, year by year, they evolve into increasingly complex human beings with their own preferences, talents, and perspectives. Yet in our eagerness to know them—and as a natural result of our constant proximity—we often fall into the trap of assigning fixed identities to them prematurely. As humans, we instinctively categorize and label the world around us.
How to Find Fulfillment When Your Job Doesn’t Provide It
I can’t tell you how many conversations I’ve had with friends and readers who feel stuck in jobs that don’t fulfill them. They’re not necessarily in toxic work environments or dealing with poor treatment (although that happens too — it’s the main cause of dissatisfaction at work). More often, they’re simply bored, feel undervalued, or think their work doesn’t matter. They’re not alone.
How to Find Fulfillment When Your Job Doesn’t Provide It
What to do when your work feels meaningless—but quitting isn’t an option (yet). I can’t tell you how many conversations I’ve had with friends and readers who feel stuck in jobs that don’t fulfill them. They’re not necessarily in toxic work environments or dealing with poor treatment (although that happens too—it’s the main cause of dissatisfaction at work). More often, they’re simply bored, feel undervalued, or think their work doesn’t matter. They’re not alone.
Perché alcuni prodotti funzionano e altri fanno flop? Il caso dell'app Bible che si è imposta su altre 5mila applicazioni identiche
Qual è la marcia in più di alcuni servizi e software capaci persino di creare nuove abitudini? Esiste un pattern che spieghi il modo in cui le tecnologie ci “agganciano”? Per la rubrica Futuro da sfogliare prova a rispondere Nir Eyal, accademico, autore di best seller ed esperto di design comportamentale con un estratto del suo libro "Creare prodotti e servizi per catturare clienti", edito da LSWR Quali sfide attendono la società di domani?
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How Successful People Timebox
A Step-by-Step Guide to Timeboxing, With Examples Timeboxing is the most powerful time-management technique. However, there is no one way to timebox. Some people keep the same schedule every week and review it on Sundays. Others change their timeboxed calendar daily and review it the night before. Some people use a spreadsheet in 30 or 15-minute increments (get my free schedule maker here), others use Google Calendar, and others use one of the many timeboxing apps available.
Free SaaS Growth Framework
The Product-Led Playbook How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team) "Organizations that adopt product-led strategies don't just have higher customer satisfaction ratings, they scale faster all while spending a fraction on acquisition costs.” “Product-Led Growth is about helping your customers experience the ongoing value your product provides.
Stop Gaslighting Yourself: Why Your Memory Isn't as Reliable as You Think
Have you ever cringed while showering, suddenly remembering something embarrassing you said years ago? That memory still feels so fresh, so real—but what if I told you it might be entirely distorted? We navigate life believing our memories are faithful recordings of the past. We replay conversations with crystal-clear certainty, convinced that what we remember is exactly what happened. But here’s the uncomfortable truth: our brains are unreliable narrators.
How to Protect Your Focus Without Burning Bridges
Nir’s Note: This guest post is by Jenny Wood, a former Google executive who led one of the company’s biggest career programs, helping thousands take charge of their professional growth. Her new book, Wild Courage: Go After What You Want and Get It, is a bold guide to standing out and getting ahead by embracing 9 unexpected traits. Most professionals don’t struggle with time management. They struggle with people-pleasing.
The Real Culprit Behind Plummeting Children’s Mental Health
Remember playing pickup games at the basketball court, hanging out at the mall on weekends, or simply roaming around the neighborhood until you found a friend? Sadly, spontaneous socializing for kids isn’t as common as it used to be. “But the world is different now,” some parents argue. “We can’t just let kids roam free like in previous generations.” While safety concerns are valid, the data doesn’t support the level of restriction many children experience today.
The 4 Secrets to Storytelling for Business
Nir’s Note: This guest post is by Will Storr, an acclaimed author and journalist known for his deep exploration into human behavior, storytelling, and psychology. His newest book, “A Story is a Deal: How to Use the Science of Storytelling to Lead, Motivate, and Persuade,” reveals how powerful storytelling techniques can be harnessed in business, leadership, and communication to drive impactful results. Every successful leader, marketer, or entrepreneur is, at heart, a great storyteller.
The Hidden Power of Social Comparison
I’ll never forget the day I learned about Facebook’s $19 billion WhatsApp acquisition. Instead of celebrating my own recent success as an author, I found myself spiraling into a pit of self-doubt. “Why hadn’t I created a simple messaging app?” I wondered, mentally berating myself for missing out on what seemed like an obvious opportunity. Sound familiar? We’ve all been told that comparing ourselves to others is toxic.
The Hidden Power of Social Comparison
I’ll never forget the day I learned about Facebook’s $19 billion WhatsApp acquisition. Instead of celebrating my own recent success as an author, I found myself spiraling into a pit of self-doubt. “Why hadn’t I created a simple messaging app?” I wondered, mentally berating myself for missing out on what seemed like an obvious opportunity. Sound familiar? We’ve all been told that comparing ourselves to others is toxic.
Is Psychiatry Keeping Us Sick?
Nir Eyal · Follow Published in Psychology of Stuff · 11 min read · -- Something is deeply wrong with the mental health system. Instead of leading to recovery, it often perpetuates cycles of dependency on therapy, medication, and diagnoses. Psychiatric diagnoses, which are unreliable to begin with, have become our identities rather than tools for recovery. While more people are going to therapy than ever before, our collective mental health isn’t improving.
Is Psychiatry Keeping Us Sick?
The iatrogenic effects of psychiatry. Something is deeply wrong with the mental health system. Instead of leading to recovery, it often perpetuates cycles of dependency on therapy, medication, and diagnoses. Psychiatric diagnoses, which are unreliable to begin with, have become our identities rather than tools for recovery. While more people are going to therapy than ever before, our collective mental health isn’t improving.
Why You’re Always Busy but Never Productive (and How to Fix It)
Nir Eyal · Follow Published in Psychology of Stuff · 7 min read · -- Nir’s Note: This guest post is by Sahil Bloom, an entrepreneur, investor, and writer known for his engaging content on personal development, finance, and wealth-building. He is the creator of “The Curiosity Chronicle,” a biweekly newsletter that captivates millions of readers with insights on various topics. His new book, The 5 Types of Wealth, is a guide to building a life around the things you truly care about.
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