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Khalil A. Cassimally on Muck Rack

Khalil A. Cassimally

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Mauritius
As seen in: The Conversation UK, LinkedIn, Medium, The Guardian, The Independent (UK), BuzzFeed, Scientific American, Substack, The Conversation, Business Standard, The Epoch Times and
Covers:  popular science, soccer, journalism, africa: science and community, culture, technology
Ironic handle | I write threads about Mauritius | I write about work stuff on LinkedIn | Head of Audiences at The Conversation | Bylines: @guardian @sciam 🔴🌹

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Khalil A. Cassimally’s Biography

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Khalil A. Cassimally is a project manager with news outlet The Conversation. He is also a freelance journalist and co-runs a newsletter about the Mauritius oil spill.

Khalil A. Cassimally’s Journalist Portfolio

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Brace Yourselves, Drone Journalism Is Coming

Brace Yourselves, Drone Journalism Is Coming

Drones. They come in all sizes and prices. They come as toys for eager children or as killing machines for th…

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Chagos: When Conservation Makes Refugees

Chagos: When Conservation Makes Refugees

In February 1964, the British and Americans made a secret pact in London. For a discount of $ 11 million on A…

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Science education for all - Scientists are only one part of the story

Science education for all - Scientists are only one part of the story

Essay Scientists are only one part of the story Khalil A. Cassimally www.lablit.com/article/631 For science t…

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We come from one

We come from one

Did life on earth originate once, or many times? Do we share a common ancestor with every living thing on ear…

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The Violent History Of Mauritia: Birth, Oblivion, Renaissance

The Violent History Of Mauritia: Birth, Oblivion, Renaissance

Walking on the Mauritian beach at sunset is a humbling experience. A patchwork of colours from pink, yellow, …

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Should Extremely Preterm Babies Be Saved?

Should Extremely Preterm Babies Be Saved?

Most infants stay in their mothers' wombs for around 38 to 41 weeks before they join our world of lights, sou…

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Articles

Synthetic audiences: where they help, where they stop, and how to run one

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By Khalil A. Cassimally Verified
| theaudiencers.com
Khalil A. Cassimally is an audience consultant and coach who helps organisations align teams around change, user needs and AI. Synthetic audiences promise fast, cheap reader feedback, but the claims made for them are easy to misread.
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Improve how your communicate with colleagues thanks to AI

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By Khalil A. Cassimally Verified
| theaudiencers.com
Khalil A. Cassimally is an audience consultant and coach who helps organisations align teams around change, user needs and AI. Audience and funnel work succeeds or fails on internal communication, yet few people get structured support to improve it.
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'Flash teams' will fuel newsroom innovation

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By Khalil A. Cassimally Verified
| Journalism.co.uk Verified
Media operations face relentless pressure to innovate: shifting audience behaviours, new AI tools, and evolving revenue models. Yet inside many organisations, people feel stuck — trapped in narrow roles, stretched thin, or isolated from the cross-functional work that drives real growth. Freelancers and consultants often experience the same: working alone on small, disconnected tasks instead of collaborative, high-impact projects.
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Interview

What tools and software do you use to do your job?

Google Drive/Docs, Evernote and a variety of apps which I use in the cloud for image editing...

What story are you most proud of writing or working on?

I wrote a story about Chagos, an island in the Indian Ocean, which had its inhabitants deported so it could be used as a military base.

What advice can you offer to aspiring journalists?

Stick to it and pitch a lot. Don't get discouraged. Be genuinely happy for friends who make it and you'll have great support.