Nripendra Rana on Muck Rack

Nripendra Rana

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As seen in: Wiley Online Library, Elsevier, Journal of Retailing and Consumer Services, Quartz, Taylor & Francis Online, The Conversation, Business Standard, Emerald Publishing, British Food Journal, European Journal of Marketing and
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Articles

Reimagining Automotive Manufacturing with Generative AI: A Technolology-Organization-Environment Perspective

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By Brijesh Sivathanu, Rajasshrie Pillai, Nripendra Rana
| Taylor & Francis Online
ABSTRACT Generative AI (Gen-AI) is transforming industries, and the automotive sector is no exception. Auto Component Manufacturing (AutoCM) organizations face strong pressure to adopt Gen-AI for competitiveness, yet little research has examined adoption factors in this context. This study investigates the determinants of Gen-AI adoption in AutoCM firms using the Technology-Organization-Environment framework.
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Engineering emotional bonds: how anthropomorphic design shapes guest-robot relationships in hospitality

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By Shalini Tripathi, Rehan Husain, Nripendra Rana
| Taylor & Francis Online
Implementing service robots in the hospitality sector is unprecedentedly transforming and enhancing guest experiences. In this context, research on the impact of multiple anthropomorphic design cues remains scarce, revealing a void, especially regarding measuring its impact on love for these anthropomorphized service robots (SR).
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Assessing the Determinants of Metaverse Adoption for E-Commerce Retailing

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By Rajasshrie Pillai, Brijesh Sivathanu, Nripendra Rana, Ilse Struweg
| Taylor & Francis Online
ABSTRACT The advent of metaverse technology has impacted the retail sector, shaping e-commerce platforms into a new form of metaverse-based online shopping environments. The metaverse e-commerce experience is new to shoppers, making it crucial to comprehend consumer reactions to this technology in the context of retail. This study explores the shopping intention and potential use of the metaverse for shopping using the UTAUT2 model and metaverse-based context-specific antecedents.
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