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Articles by Pascal Coubard
Australia's AI budgets are bleeding tokens - here's how to stop it Original
Ask any Australian or New Zealand CFO how their AI budget performed over the past year, and you're likely to hear the same story: costs that outran forecasts long before anyone could explain why. New research from Elastic found that one in three Australian businesses exceeded their AI budget in the last financial year, and that 32% have since paused, cancelled or scaled back AI deployments because the spend couldn't be justified.
Australia's AI budgets are bleeding tokens. Here's how to stop it.
GUEST RESEARCH: Ask any Australian or New Zealand CFO how their AI budget performed over the past year, and you're likely to hear the same story: costs that outran forecasts long before anyone could explain why. New research from Elastic found that one in three Australian businesses exceeded their AI budget in the last financial year, and that 32% have since paused, cancelled or scaled back AI deployments because the spend couldn't be justified.
5 key take aways for CIOs from Celonis' 2026 Process Optimisation Report Original
To modernise, or not to modernise. That is no longer the question. The question now is: how do I transform my enterprise thoughtfully while disrupting as minimally as possible? Celonis has released its annual 2026 Process Optimisation Report which is a major research piece involving 1,649 business leaders from around the globe. The report shows that most businesses are aggressively pursuing an AI-driven future. In fact, 85% of organisations want to be an "agentic enterprise" in three years.
How process intelligence can surface vital warning signs Original
When one of Australia's Big Four financial institutions recently self-reported over $1 billion in potentially fraudulent loans, the industry's focus immediately turned to the sophistication of the bad actors. But for those of us looking at the mechanics of global banking, the more pressing question isn't how the documents were doctored, it's how the process allowed them to move through the system undetected for so long.
Beyond the billion-dollar banking oversight: How process intelligence can surface vital warning signs
GUEST OPINION: When one of Australia's Big Four financial institutions recently self-reported over $1 billion in potentially fraudulent loans, the industry's focus immediately turned to the sophistication of the bad actors. But for those of us looking at the mechanics of global banking, the more pressing question isn't how the documents were doctored, it's how the process allowed them to move through the system undetected for so long.
What Celonis executives expect to see in 2026
GUEST OPINION: Last month, Celonis held its highly anticipated flagship event, Celosphere, in Munich - an amazing gathering of more than 3,000 changemakers including customers, partners and employees. One particular moment stopped everyone in their tracks - this year's Nobel Peace Prize winner María Corina Machado - shared a powerful reminder that transformation, in business or in society, always starts with people brave enough to lead it.
Continuous improvement in your supply chain has never been more important Original
Today's supply chains are more interconnected than ever. This brings both complexity and opportunity: a single disruption can ripple across the business, but the right processes can also amplify resilience and agility. Disruptions are no longer rare. According to the CelonisProcess Optimisation Report 2025: Supply Chain Edition, more than half (54%) of supply chain leaders face disruptions on a daily basis.
The 2025 Ultimate Guide to Supply Chain
Supply chain management encompasses the intricate network of processes involved in producing and distributing goods and services, linking manufacturers, suppliers, distributors, and retailers. In today's rapidly evolving business environment, supply chains face numerous challenges, including cybersecurity risks, sustainability expectations, and technological disruptions.
Closing the Gap in Enterprise AI with Process Intelligence
In the rush to embrace AI, enterprises have encountered a harsh reality: transformation takes more than technology. Two years ago, generative AI promised to revolutionise operations and decision-making. Yet today, many organisations find themselves with pilot projects that are failing to scale, and AI investments that are falling short of expectations. The fundamental issue? AI lacks the operational context to deliver on its potential.
Closing the gap in enterprise AI with process intelligence Original
In the rush to embrace AI, enterprises have encountered a harsh reality: transformation takes more than technology. Two years ago, generative AI promised to revolutionise operations and decision-making. Yet today, many organisations find themselves with pilot projects that are failing to scale, and AI investments that are falling short of expectations. The fundamental issue? AI lacks the operational context to deliver on its potential.
The 2025 Ultimate Guide to Semiconductors
Semiconductors are the foundational technology behind virtually all modern electronic devices, powering everything from smartphones and computers to automotive systems and industrial equipment. This tag gathers stories that explore the dynamic global semiconductor market, highlighting key industry shifts, technological advances, and major corporate activities shaping the sector.
Why Process Intelligence is vital for success with Agentic AI Original
The pace of change in AI shows no sign of slowing, with new technologies emerging and seemingly being usurped on a weekly basis. For decision-makers, this can be a daunting challenge. However, the encouraging news is that AI development is largely iterative, each new tool builds on the foundations laid by its predecessors. This has brought us to the next phase of the AI revolution, Agentic AI.
Celonis for tariff management: Navigating supply chain disruptions with Process Intelligence Original
Understanding the immediate impact of the recently announced Trump tariffs has many business leaders globally scrambling to see how it is going to affect them. Australia has not been spared with a 10% tariff across the board for all Australian products imported into the US. As if businesses don't have enough to already deal with – from global trade policies, geopolitical tensions, rising costs, supply chain bottlenecks and sourcing dilemmas.
Grounding AI in reality: Why High-Quality Data and Process Intelligence Matter
GUEST RESEARCH: The race to leverage the capabilities of AI to achieve tangible benefits for business is continuing at light speed, but business leaders need to ensure they are armed with the right tools. The power of AI is clear, from making complex data sets accessible through natural language prompts to not only automating but predicting processes. Businesses can see that implementing AI successfully has huge benefits, however, the fact that many can only "see" it right now is a problem.
Supply Chain Leaders Showing the Way with Process Mining and AI but being Reactive to Day-to-Day Issues is Slowing Them Down
GUEST RESEARCH: More than eight out of 10 (84%) of Supply Chain leaders globally say they urgently need to better understand how their business processes actually work and 93% believe there is untapped value in their departmental processes. The findings come from the latest research - the 2025 Process Optimisation Report - by Celonis, the global leader in Process Mining and Process Intelligence.
How intelligent will the future be?
GUEST OPINION: At Celonis we're actively shaping the future. Our mission is to make processes work for people, companies, and the planet. And by making processes work, we create value. Not just financial value, but greater customer and employee satisfaction, increased market share for our partners and clients and reduced environmental impacts. Our Process Intelligence platform identifies where and why bottlenecks and risks arise in processes, revealing improvement opportunities.
Process Intelligence fuelling Enterprise AI
GUEST OPINION: At Celonis, our vision is a world where processes work - for people, companies and the planet. And we're building the technology and community to make it reality. Celonis Labs plays a huge role in that mission. This "collective of innovators, researchers and concept designers" is constantly imagining and inventing new ways for the world to work. Beyond, the recently released Celonis Labs journal, is our chance to shine a light on their efforts.
the issue of hospital waiting lists
GUEST OPINION: There are not many countries which don't have long hospital waiting lists. Australia is no different. In 2022-23 in Australia 855,500 people were added to elective surgery waiting lists - an increase of 9.2% on the previous year. Unfortunately, 9.6% of patients waited more than 365 days for elective surgery, up from 6.7% the previous year.
Why you can't ignore the digital twin juggernaut
GUEST OPINION: The term digital twin is more than a decade old, but it is only in recent years with the acceleration of AI that the term has gathered pace. A digital twin is a virtual replica of a physical process - an x-ray if you will. To have a better view of what's happening inside their business, companies are turning to digital twins built on process mining.
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