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Pascal Coubard

As seen in: iTWire, IT Brief Australia, SecurityBrief Australia, ChannelLife Australia, IT Brief New Zealand, SecurityBrief New Zealand, TechDay US, SecurityBrief Asia, eCommerce News New Zealand, IT Brief UK and
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Articles

Australia's AI budgets are bleeding tokens - here's how to stop it Original

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By Pascal Coubard
| CFOtech Australia
Ask any Australian or New Zealand CFO how their AI budget performed over the past year, and you're likely to hear the same story: costs that outran forecasts long before anyone could explain why. New research from Elastic found that one in three Australian businesses exceeded their AI budget in the last financial year, and that 32% have since paused, cancelled or scaled back AI deployments because the spend couldn't be justified.
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Australia's AI budgets are bleeding tokens. Here's how to stop it.

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By Pascal Coubard
| iTWire Verified
GUEST RESEARCH: Ask any Australian or New Zealand CFO how their AI budget performed over the past year, and you're likely to hear the same story: costs that outran forecasts long before anyone could explain why. New research from Elastic found that one in three Australian businesses exceeded their AI budget in the last financial year, and that 32% have since paused, cancelled or scaled back AI deployments because the spend couldn't be justified.
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5 key take aways for CIOs from Celonis' 2026 Process Optimisation Report Original

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By Pascal Coubard
| IT Brief Australia
To modernise, or not to modernise. That is no longer the question. The question now is: how do I transform my enterprise thoughtfully while disrupting as minimally as possible? Celonis has released its annual 2026 Process Optimisation Report which is a major research piece involving 1,649 business leaders from around the globe. The report shows that most businesses are aggressively pursuing an AI-driven future. In fact, 85% of organisations want to be an "agentic enterprise" in three years.
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