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Articles by Phil Schiller
Apple Announces 45 App Store Awards Finalists for 2024
Today, Apple announced the finalists for its App Store Awards, a selection of apps picked by the App Store Editorial team each fall to recognize “exceptional user experience, design, and innovation from developers across the world.” This year’s awards are a little different than in the past. 2023 was the first time finalists were announced, so that part isn’t new.
Today in Apple history: Apple offers ice water to Windows users in hell
October 16, 2003: Six months after opening the iTunes Music Store for Mac owners, Apple expands the service to cover Windows PCs as well. Apple CEO Steve Jobs later quips that making iTunes available to Windows owners is akin to “giving a glass of ice water to somebody in hell.” iTunes comes to Windows PCs Launched exclusively on Macs earlier in the year, the iTunes Music Store sold songs for 99 cents per track.
Apple set to get OpenAI board observer role
Apple will get an observer role on OpenAI’s board as part of a landmark agreement announced last month, further tightening ties between the once-unlikely partners. Phil Schiller, the head of Apple’s App Store and its former marketing chief, was chosen for the position, according to people familiar with the situation. As a board observer, he won’t be serving as a full-fledged director, said the people, who asked not to be identified because the matter isn’t public.
Apple shouldn't 'benefit from bullying' over iMessage bubbles
News Top stories Apple could fix the iMessage problem. It just won't. Image: Killian Bell/Cult of Mac Google is once again calling on Apple to adopt a more open text messaging standard after accusing Cupertino of benefitting from bullying. It comes after one report highlighted the struggle some teens face when using an Android device, which results in broken group chats and green bubbles — as opposed to blue ones — when texting peers who own an iPhone.
Report: Apple abandoned plans for a low-cost TV dongle
Apple has shelved plans to launch a low-cost Apple TV dongle, according to a report by The Information, which also claims that Apple TV+ will double its output of shows and movies next year. Apple TV dongle nixed The Information reported in 2018 that Apple was developing a low-cost dongle as a cheaper alternative to the more powerful Apple TV box. The project has since been shelved.
Apple pays $100 million, agrees to App Store changes to settle developer lawsuit
News Top stories But do the changes go far enough? Photo: James Yarema/Unsplash CC Apple on Thursday confirmed plans to make several changes to its App Store policies to settle a class-action lawsuit brought by developers. Cupertino will also cough up $100 million to create a “fund” for small app-makers. As part of the deal, Apple will allow developers to inform customers about alternative payment methods outside of their iOS apps.
Apple spends $50 million on WWDC each year
News No one knows the App Store better than Phil Schiller. Photo: Apple Apple fellow Phil Schiller took the stand Monday in the Epic Games v. Apple lawsuit and during testimony revealed the cost of the annual Worldwide Developers Conference: $50 million. He’s in charge of both WWDC and App Store so he brings unique insight to the ongoing court battle. This is one of many details the long-standing Apple executive talked about on the stand.
20 Macs for 2020: #8 - Power Mac G4 Cube
It’s July 18, 2000, and the Macworld staff has assembled in New York City for the next day’s kickoff of Macworld Expo. We’ve got plans for online coverage as Apple makes its product announcements, followed by the team fanning out onto the trade show floor to cover every new product on display, from Apple and all the other companies that attend the show. That evening, our boss, Macworld Editor-in-Chief Andy Gore, calls an emergency meeting in his hotel suite.
64 bits. It’s Nothing. You Don’t Need It. And We’ll Have It In 6 Months
Apple’s A7 processor, the new iOS 7 and “house” apps are all industry firsts: genuine, shipping 64-bit mobile hardware and software. As we’ve seen before with the iPhone or the iPad, this new volley of Apple products is first met with the customary bursts of premature evaluations and counterfactual dismissals. On September 10th, Apple revealed that the new iPhone 5s would be powered by its new 64-bit A7 processor. The initial reactions were less than enthused.
New SVP of Worldwide Marketing Greg Joswiak joins Apple's Leadership page
News Joswiak's bio as it appears on Apple's Leadership page. Photo: Apple Apple has updated its Leadership page to officially show Phil Schiller’s replacement by Greg Joswiak as Apple’s Senior Vice President of Worldwide Marketing. Schiller was named an Apple Fellow in August, an honorific title that Apple has given to a handful of top employees over the years. Schiller, who still appears on Apple’s list of leaders, will continue to head up the App Store and appear at Apple Events.
Phil Schiller's greatest hits! [Cult of Mac Magazine 361]
News Top stories Here's why we love this longtime Apple exec. Cover: Killian Bell/Cult of Mac We’re all going to miss Phil Schiller now that he’s stepped down from his role as Apple’s marketing chief. He was a close friend of Steve Jobs, and he played a major role in Cupertino for decades. To be clear, he’s not leaving Apple entirely. Instead, he became an Apple Fellow (and he’ll run the App Store and Apple Events). Still, it’s a big change for Cupertino.
10 reasons I'll miss Phil Schiller as he becomes Apple Fellow
News Top stories It won't be the same without him. Photo: Globovisión/Flickr CC For long-time Apple fans like myself, Tuesday marked the end of an era. Phil Schiller stepped down from his role as VP of worldwide marketing. Schiller was the last of the OG — a stalwart onstage companion to Steve Jobs, long before it was fashionable to watch Apple keynotes. Schiller was there at all the seminal moments in Apple history, including the launch of iMac, iPod, iPhone and iPad.
An introduction to every Apple Fellow in company history
On Tuesday, it was announced that Phil Schiller, Apple’s senior vice president of worldwide marketing, will transition into a new role as an Apple Fellow. This honorary position is one that Apple recognizes for a person’s outstanding contribution to the company in some capacity.
Phil Schiller’s new role as Apple Fellow means big promotion for Joz
News Top stories Schiller has guided Apple's marketing efforts for more than 30 years. Photo: Apple Apple on Tuesday confirmed that Phil Schiller, former senior vice president of worldwide marketing at Apple, has advanced to “Apple Fellow.” Schiller continues to report directly to Apple CEO Tim Cook in his new position, which involves leading the App Store and Apple Events. Greg “Joz” Joswiak takes up Schiller’s previous role.
Biggest disappointments from Apple's iPhone 6 event
News Top stories Big, bigger, and biggerer. Photo: Roberto Baldwin/The Next Web Tim Cook and company brought down the house at the Flint Center in Cupertino, and while investors haven’t reacted positively, Apple fanboys are still trying to recover from the hurricane of incredible new products Apple just announced. The Apple Watch, big iPhones, Apple Pay and even some new software features were previewed at Apple’s first fashion-forward event.
Apple won’t budge on controversial App Store payment rules
News Top stories Apple VP Phil Schiller sees no need for changes to the App Store payment rules on revenue sharing. Photo: Apple There are no plans to modify the rules of the iOS App Store that would allow Basecamp’s Hey mail app to avoid paying to be listed, according to Phil Schiller, Apple’s SVP of Marketing. The creators of Hey made news recently by calling Apple “gangsters” for requiring companies to pay 30% of their revenue to have software appear in the App Store.
Phil Schiller explains how a Magic Keyboard made it into MacBook Pro
News The new Magic Keyboard brings back the physical escape key. Photo: Apple Apple’s newly unveiled 16-inch MacBook Pro ditches the controversial butterfly keyboard for the return of the scissor switch Magic Keyboard. In a new interview, Apple marketing SVP Phil Schiller talked about redesigning Apple’s notebook keyboard. And whether or not the non-butterfly keyboard will make it to other Apple laptops any time soon.
Apple’s PR boss is leaving the company
News “ I will always bleed six colors,” says Dowling. Photo: Apple Apple’s VP of communications is stepping away from the company after leading Apple’s public relations efforts for the last five years. Steve Dowling, who worked at Apple for 16 years, sent out a memo to staff saying that now is the time for him to step away from the company.
Apple's adjusted App Store algorithm handicaps its own apps
News Top stories Apple apps no longer dominate App Store search results. Photo: Ste Smith/Cult of Mac Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results. The change, which followed Spotify’s complaint regarding “unfair” App Store practices several months, handicaps Apple titles and has had a huge impact since being introduced.
App Store reviewers plow through up to 100 apps per day
News Top stories Nothing makes it onto an Apple App Store without a human looking at it. That takes less time than you might think. Photo: Apple With close to two million applications in its software stores, Apple reportedly doesn’t have much time to devote to testing most new submissions. Details leaking out about the process show that a typical app either gets approved or blocked in 5 or 10 minutes. A lot of them get blocked.
Apple reveals WWDC 2019 set for June 3 - 7
News Get ready for a ton of new software. Photo: Apple Apple’s annual Worldwide Developers Conference officially has a date. This morning Apple revealed that it will host WWDC 2019 in San Jose, California, on June 3 – 7. The event brings together thousands of developers from across the world, giving them access to Apple’s engineers for hands-on training. It’s also the place where Apple unveils its biggest software updates of the year.
iPhones’ blazing A12 Bionic chip powers ‘new era of photography’
The mobile photographer wearing an Apple Watch likely received a notification about an irregular heartbeat as they watched Phil Schiller today talk about the camera capabilities of the new iPhone Xs series. Schiller, Apple’s senior vice president of worldwide marketing, flashed several stunning images on the screen at the Steve Jobs Theatre showing depth, detail, and colors not seen from previous-gen iPhones, including the current flagship iPhone X.
Today in Apple history: App Store surpasses 15 billion downloads
July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads. This represents a major milestone for Apple. The App Store offers more than 425,000 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal. App Store hits 15 billion downloads Despite CEO Steve Jobs’ initial reluctance to open an App Store, the easy-to-use software marketplace became an immediate success for Apple.
Today in Apple history: End of the line for Power Mac G4 Cube
July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company. Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.
iPhone App Store gold rush begins: Today in Apple history
June 26, 2008: A year after the first iPhone was released, Apple sends an email to developers calling for smartphone software to be distributed in the forthcoming App Store. Coders around the world greet the news with excitement. They hurry to submit their iPhone apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.
Peek inside the lab that perfected HomePod audio | Cult of Mac
Apple’s quest to build the perfect sounding speaker could also give a huge boost to audio quality on future iPhones, iPads and Macs. Apple says work on HomePod started six years ago. The company asked its self if its possible to create a loud speaker that could be put in any room without it affecting the sound quality. This led to the creation of a small team that would eventually completely change how Apple approaches audio.
App Store shatters revenue record on New Year's Day | Cult of Mac
2018 is already starting to look like a historic year for Apple after the company just broke the record for the most revenue pulled in by the App Store in a single day. Apple revealed today that iPhone and iPad customers spent an astounding $300 million in the App Store on New Year’s day, shattering the previous record of $240 billion. In its blog post, Apple says that during the seven-day period that started on Christmas Eve, customers spent $890 million on purchases, apps and in-app purchases.
Apple's Phil Schiller refers to recent software bugs as 'one bad week'
Apple fans and enthusiastic gadget reviewers will ultimately remember 2017 as the year of a re-invented iPhone. But as the year draws to an end, Apple marketing chief Phil Schiller has a few other things on his mind, such as delays in releasing the company’s first smart speaker and a “bad week” of software bugs and security holes. “It was a very new kind of year for us,” Schiller told The Telegraph’s James Titcomb.
iPhone X seemed 'impossible' to make, Apple says | Cult of Mac
Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible. Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week. Discussing the iPhone X’s development, Schiller says the device is the boldest thing Apple has done.
Phil Schiller says all of Face ID's competitors "stink" | Cult of Mac
Apple marketing guru Phil Schiller has heard the haters saying the iPhone X wasn’t the first smartphone to get facial recognition. But according to Schiller that doesn’t matter at all. While other smartphone makers have tried to implement facial scanning features with little success, Schiller told Bright.nl Face ID is so much more than just a security feature.
Tim Cook: Mac mini still an 'important part' of Apple's lineup
The Mac mini is still an “important part” of Apple’s lineup, according to CEO Tim Cook. The most affordable macOS machine has gone without an update for three years, but fans should not be worried about it getting the chop. That makes the Mac mini, despite its affordable price tag, a bad purchase for any macOS user. You still get a spinning hard disk drive as standard, its Intel processors are outdated, and the base model comes with a measly 4GB of RAM.
Hilarious iPhone X parody ad skewers Apple's $1,000 emoji machine | Cult of Mac
Hilarious iPhone X parody ad skewers Apple’s $1,000 emoji machine Are Apple's animoji a must-have feature? Photo: Apple Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos. Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet.
Did Phil Schiller really want a physical keyboard on iPhone? | Cult of Mac
One of the fascinating tidbits of Apple history that emerged online this week was the story that Phil Schiller was insistent that the original iPhone ship with a physical keyboard. Only problem is, no-one seems to know whether it’s true or not. Former Apple exec Tony Fadell claimed it is. Schiller denied it. Now Fadell has denied it, too, but the author he told the story to is sticking by what he was told.
iMac's terrible working title was an in-joke between Jobs and Schiller | Cult of Mac
The iMac is an iconic name for Apple, but before it was finally agreed-upon, Steve Jobs was fixed on a name that was so horrible it would “curdle your blood,” in the words of Ken Segall, the Apple exec who eventually came up with the name iMac. That working name was “MacMan,” and nearly 20 years after Apple shipped the iMac G3, we now have an explanation — courtesy of Phil Schiller.
Today in Apple history: Devs get the key to unlock iPhone's awesome power
March 6, 2008: Apple releases the iPhone software development kit, finally allowing coders to start creating native mobile apps for the new smartphone. The iPhone SDK gives developers the tools they need to unlock the new smartphone’s potential. When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative distribution network.
Why Consumer Reports' MacBook Pro battery tests were wrong | Cult of Mac
Apple’s new MacBook Pro is set to receive a recommended rating from Consumer Reports after the organization originally panned the new machine for unreliable battery performance. “We have now downloaded the software fix and are rerunning our battery tests with the fix in place on the same computers previously tested,” Consumer Reports wrote in a blog post.
MacBook event liveblog: The Mac is back at Apple's 'Hello Again' keynote
Liveblog: The Mac is back at Apple’s ‘Hello Again’ keynoteAre you ready for new Macs? Photo: AppleAre you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over. Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California.
Apple has embraced the new niche media - and you should be paying attention
There’s a number of interesting things that journalists can take away from last week’s Apple keynote. I’ll return to things like the changes to Apple News and the possibilities opened up by Messages as a developer platform later in the week.
Apple is making huge changes to how much you'll pay for apps
Starting next week, Apple will roll out major changes to the App Store that will effect how — and how much — you’ll pay for some of your favorite apps. In a rare interview ahead of next week’s Worldwide Developers Conference, Apple VP of Marketing Phil Schiller talked about the company’s “renewed focus and energy” on the App Store. He also outlined key changes that will be unveiled during Apple’s WWDC keynote on June 13 in San Francisco.
Twitter users poke fun at the new Apple Pencil
The real #ApplePencil will likely cost you $100, but what Apple won't tell you is that any standard pencil will also work ;) — Rich DeMuro (@richdemuro) September 9, 2015 If I cant draw doodlebob with the iPencil then it is not worth $100 pic.twitter.com/3QX6JVFtV6 — Seabiscuit (@eLevateRanda) September 9, 2015 "Here at Apple we like to innovate life altering new products, that's why we bring you the iPencil now with 20% less wood, only $99" — Ben (@CriminalCosta) September 9, 2015 $100 for...
Twitter users poke fun at the new Apple Pencil
The real #ApplePencil will likely cost you $100, but what Apple won't tell you is that any standard pencil will also work ;) — Rich DeMuro (@richdemuro) September 9, 2015 If I cant draw doodlebob with the iPencil then it is not worth $100 pic.twitter.com/3QX6JVFtV6 — Seabiscuit (@eLevateRanda) September 9, 2015 "Here at Apple we like to innovate life altering new products, that's why we bring you the iPencil now with 20% less wood, only $99" — Ben (@CriminalCosta) September 9, 2015 $100 for...
LIVE BLOG: Apple unveils new iPhones, iPad, Apple TV
From iPhones to the Apple TV to even a pencil, Apple unveiled new just about everything Wednesday during their September product event in San Francisco.
LIVE BLOG: Apple unveils new iPhones, iPad, Apple TV
From iPhones to the Apple TV to even a pencil, Apple unveiled new just about everything Wednesday during their September product event in San Francisco.
LIVE BLOG: Apple unveils new iPhones, iPad, Apple TV
From iPhones to the Apple TV to even a pencil, Apple unveiled new just about everything Wednesday during their September product event in San Francisco.
Twitter users poke fun at the new Apple Pencil
The real #ApplePencil will likely cost you $100, but what Apple won't tell you is that any standard pencil will also work ;) — Rich DeMuro (@richdemuro) September 9, 2015 If I cant draw doodlebob with the iPencil then it is not worth $100 pic.twitter.com/3QX6JVFtV6 — Seabiscuit (@eLevateRanda) September 9, 2015 "Here at Apple we like to innovate life altering new products, that's why we bring you the iPencil now with 20% less wood, only $99" — Ben (@CriminalCosta) September 9, 2015 $100 for...
LIVE BLOG: Apple unveils new iPhones, iPad, Apple TV
From iPhones to the Apple TV to even a pencil, Apple unveiled new just about everything Wednesday during their September product event in San Francisco.
Twitter users poke fun at the new Apple Pencil
The real #ApplePencil will likely cost you $100, but what Apple won't tell you is that any standard pencil will also work ;) — Rich DeMuro (@richdemuro) September 9, 2015 If I cant draw doodlebob with the iPencil then it is not worth $100 pic.twitter.com/3QX6JVFtV6 — Seabiscuit (@eLevateRanda) September 9, 2015 "Here at Apple we like to innovate life altering new products, that's why we bring you the iPencil now with 20% less wood, only $99" — Ben (@CriminalCosta) September 9, 2015 $100 for...
Twitter users poke fun at the new Apple Pencil
The real #ApplePencil will likely cost you $100, but what Apple won't tell you is that any standard pencil will also work ;) — Rich DeMuro (@richdemuro) September 9, 2015 If I cant draw doodlebob with the iPencil then it is not worth $100 pic.twitter.com/3QX6JVFtV6 — Seabiscuit (@eLevateRanda) September 9, 2015 "Here at Apple we like to innovate life altering new products, that's why we bring you the iPencil now with 20% less wood, only $99" — Ben (@CriminalCosta) September 9, 2015 $100 for...
LIVE BLOG: Apple unveils new iPhones, iPad, Apple TV
From iPhones to the Apple TV to even a pencil, Apple unveiled new just about everything Wednesday during their September product event in San Francisco.
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