As many people know, on the night of October 10, wildfires broke out in northern California’s wine country, wreaking havoc in Napa, Sonoma, and Mendocino counties. What many people may not know, however, is that the fires are effectively extinguished, and now is actually a great time to visit the region. Though the fires burned across some 210,000 acres, the entire Napa/Sonoma/Mendocino region covers more than 4.2 million acres.
On Sunday, Oct. 8, I was having dinner at the winery Ovid in Napa Valley with Jack Bittner and his wife Sara. It was a sort-of-business, sort-of-social get-together that's characteristic of a life in wine: Jack runs the place, and I write about wine. The night was perfect--early October, harvest, the best time to be in Napa. But it was strangely windy. Around 9, Sara took their daughter Lucinda down the hill to their home in St. Helena while Jack and I stayed to talk.
Northern California’s 2017 Vintage isn't in as much jeopardy as people think. I swear, if I see one more nitwit headline that says “California’s 2017 Vintage Is Doomed by Smoke,” I’m going to bonk someone over the head with a bottle of Napa Cabernet. Here’s why. While there’s no question that the recent wildfires in northern California’s wine regions have filled the air with smoke, that does not mean the 2017 vintage is doomed. Or even particularly damaged. Far from it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".