Ray Schultz
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Ray Schultz is a marketing journalist and editor who now runs his own custom publishing company.
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Articles by Ray Schultz
Trying Trust: Marketers Need To Unify Their Email Security Platforms
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The Holiday Gauntlet: B2B, B2C Email Senders Face Different Hurdles
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The AI Stumper: Consumers Distrust It In Ads, But Use It For Shopping
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Call Them All: Why Phone And Email Are Effective B2B Outreach Channels
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Mailchimpdom: How Is Intuit's Email Operating Unit Really Doing?
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AI Shortfalls: Top Models Need Human Help When Performing Tasks Like Email
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Star Power: How Influencers Are Helping B2B Brands Build Engagement, ROI
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Systems Central: Pulling Together All The Elements In An Email Operation
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Holiday Tightrope: Consumers Will Spend, But With Inflation In Mind
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Curtain Call: Appeals Court Could Toss Email Subject Line Lawsuit
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AI Reads The Room: Personalizing Emails At Scale For Enterprise Brands
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Sniffing Clicks: Detecting Email Activity Generated by Non-Humans
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AI Micromanager: Can SMB Emails Be Designed Without Templates?
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Edgy Retail Networks: What Advertisers Want As They Increase Their Spend
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Holiday Glut: Shoppers Are Overwhelmed With Commercial Emails
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Hidden Sender: Firm Offers Short-Term ID For Temporary Text Messages
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Cloudy Skies At Club Med: Brand Is Sued For Alleged False Subject Lines
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Corralling Email: Senders Have Too Many Platforms To Deal With
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Four Faces Of Email: Yahoo IDs Personas Based On Inbox Management
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BIMI On Board: Avoiding The Hurdles To Showing Your Logo In The Inbox
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Made-To-Measure Emails: B2B Teams Need Personalized Messages Based On Behavior
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Handy Automation: Sending On-Brand Emails Driven By AI
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Marketing's Flash Forward: You Have To Be Recommended By AI Engines
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AI Flick Of The Switch: Consumer Behavior Drives Changes In Marketing Spend
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Black Friday Flash Dance: Writing Subject Lines For Sales And Other Email Offers
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Domain Workout: Apps For Small-Business Startups
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Brevo Breach: Email Firm Plugs Up A Short-Lived Security Issue
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AI Makes A Play: The Milwaukee Bucks, Other Enterprise Brands Are Now Using MCP
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AI For Big And Small: SMBs Can Now Create Emails With Claude
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TV, Email Buddy Up: The Two Channels Can Now Be Integrated
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Output Input: Reviewing Emails Before They Are Sent
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Feeling The Heat: Validity Starts Blacklist For Fighting Artificial Domain Warming
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Software At Your Fingertips: Sellers Are Moving To Self-Serve
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Fadeaway Emails: A Way Of Identifying Temporary Addresses
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On Board Microsoft: Adding Cyber Protection To The Marketplace
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The Email Diet Paycheck: Salaries Aren't That High
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The AI Email Path: Legacy Vendor Says It Is Competing With ChatGPT, Others
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Phishing In The Waterworks: Bad Actors Can Bring Down Critical Systems
Phishing In The Waterworks: Bad Actors Can Bring Down Critical Systems Thu, August 27, 2026 at 3:14 PM EDT Don't be surprised if a phishing email brings down our water or some other critical system. They are highly vulnerable, according a new report from Red Sift. Ofthose studied, 52% of water and waste organizations lack full DMARC (Domain-based Message Authentication, Reporting, and Conformance) enforcement, as do 42% of companies in the water, waste,chemical and energy sectors.
Phishing In The Waterworks: Bad Actors Can Bring Down Critical Systems
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today! If you're already a paid subscriber, please sign-in. Username Password Forgot?
Mailchimp Goes Missing: Intuit Says It Is Now A Separate Operating Segment
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Mailbox Monitor: AI Now Determines If Humans Will See B2B Emails
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Email Market Square: Reaching Prospects At The Local Level
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Pixel Green Light: They Can Be Used With Consent In The EU
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AI On The Double: Claude Joins ChatGPT As Part Of Email Toolkit
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AI In The C Suite: Firms Say Errors Have Reached Their Boards, Audiences
Email teams testing AI should know that it is not completely trusted at the corporate level. A quarter of large companies have found AI errors that reached external audiences or theirboard, Workiva reports in a new study, "The Verification Gap: AI Enthusiasm Runs Into Reality," done in collaboration with Ascend2. Moreover, 31% of executivesand practitioners say misinformation is a top external threat to performance this year, up from 24% in 2025.
AI In The C Suite: Firms Say Errors Have Reached Their Boards, Audiences
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today! If you're already a paid subscriber, please sign-in. Username Password Forgot?
Content Live: B2B Marketers Are Investing More In Video
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Pipeline Ahead: Firms Partner To Bring AI Tool To Email Marketing
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The Inflation Hoax: Consumers Think It's An 'Excuse' For Raising Prices
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Copywriting On The Cheap: AI Does As Well Or Better Than Human Email Writers
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today! If you're already a paid subscriber, please sign-in. Username Password Forgot?
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