Smartwatches and activity trackers are a dime a dozen these days, but there are a few brands that stand out. Apple Watch has cultivated a stellar reputation in the smartwatch category — and the new Series 10 comes with some cool new upgrades — while brands like Fitbit have dominated the fitness tracking space. Since Google acquired Fitbit back in 2019, competition between the two brands has been fierce, especially now that the Google Pixel Watches utilize Fitbit’s health and wellness tracking.