If this holiday season reminds us of nothing else, it is that Canada Post, often written off as a vestige of the past, has managed to remain relevant. For proof, just look around — its logoed trucks and vans fill our roads, streets and lane ways at every turn. While traditional Christmas card volumes have declined precipitously, e-commerce deliveries in the form of parcels and packets have skyrocketed.
Why would any business person in his or her right mind ever want to go into politics? There is ample evidence — on both sides of the border — that business leaders are particularly ill-suited to today's rough-and-tumble world of elective office. In the United States, there is of course Donald Trump, self-proclaimed business genius. Trump continues a tradition, going back to Herbert Hoover, of business leaders faltering once they have crossed over into the world of politics.
A lot can happen to a city or town in 35 years. Take Toronto — in 1982 the city still sported nicknames like "Toronto the Good" and "Hog Town." Visitors from New York and Montreal had another word for it: "Boring." Several decades (and several million more people) later, Toronto has transformed into one of the world's most vibrant and diverse cities. But this story isn't about Toronto. It is about a town in Northern Ontario, Kapuskasing, located a good 10-hour drive (about 800 kilometres) away.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".