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Articles by Shoshana Eilon
Why are no women top of YouTube rankings?
There are countless articles and think pieces tracking every single new trend on YouTube, from mukbang to cottage core, to tiny living and those wordless ‘oddly satisfying’ videos that make you realise there is a weird part of your brain that enjoys watching someone cutting soap. However, there is one trend that gets far less coverage. I first noticed it a couple of years ago. Every year, YouTube releases its list of the top videos and top creators.
Digital ads are on the rise. So is ad blocking. Is the system broken?
Digital ads are on the rise and ad blocking is increasing as well. Clearly, the system isn’t working, for advertisers or consumers. If it is broken, what should marketers be doing to fix things? We turned to people in our network for advice and guidance. If you have recently tried to read a news article on your phone you will know that the current system is deeply broken.
Why connected packaging will replace third-party cookies
With the removal of third-party data by Google expected between July and December 2024, having access to alternative methods to source, find and target customers, has become invaluable for businesses. Step in QR codes, delivered via connected packaging. A left-field suggestion, you might say, but in fact for businesses wanting to keep close to customers, understand them and find new ones, you couldn’t find a better source of data following the demise of the humble third-party cookie.
From Status Updates to Social Stardom: Disrupt's new content creator podcast
Before the era of influencers and content creators, a 17-year-old Stevie Johnson, with a stylish gelled quiff, shared his first-ever Facebook status update, marking the beginning of his digital journey: ‘Stevie’s hair is styled to perfection.’ 16 years later, it will inspire a new content creator podcast series tailored for those fascinated by the ever-evolving world of digital content.
Does anyone feel grown up anymore?
When I was in year 10… My school organized a ‘Take Your Child to Work’ day. I dressed up in my smartest skirt, packed into an overcrowded tube carriage and followed my father to his law firm in the heart of the city. My dad spent the day enthusiastically introducing me to his colleagues and trying to explain some of the finer points of copyright law.
A promise to future creators
Congratulations, you have bravely ventured into a realm where inspiration meets frustration And if fate smiles upon you, you might have a shot at making something meaningful out of it all. Sure, we have always been aware of our role in the world — creating work with purpose and impact. But let’s not kid ourselves, even the most idealistic among us couldn’t resist the pull of award galas, highfalutin titles and lavish lunches.
Channel 4.0 chose e.l.f Cosmetics as its Official Beauty Partner
Channel 4.0 has signed its first branded deal with e.l.f. Cosmetics, the US’s #1 favourite teen cosmetics brand which literally stands for ‘eyes, lips, face’, and is clean, vegan, cruelty-free and Fair Trade Certified.
Meet Alice Camera: a startup that aims to empower the next generation of content creators
One of the most exciting parts of covering SXSW is having the opportunity to speak with the minds behind innovative new technologies. Startups from around the globe travel to Austin, Texas for SXSW to showcase their new technologies to a global audience. Every year, SXSW brings together selected new startups with a panel of judges to determine their viability.
Programmatic activation experts: redefining versatility
Even to those in the media industry, the duties of a programmatic activation role can seem like a bit of a mystery. The skillset required are incredibly varied and encompass a wide range of professions. Sometimes working in programmatic can feel like doing multiple jobs at once, for which transferable skills from other industries can be very useful. Below are some cherry-picked positions to give an idea of the many skills a programmatic trading role involves.
Advertising is dead: long live the partnership economy
For some years now, digital advertising has been in its protracted death throes As a result of bad habits around data privacy, authenticity, and poor ad creative established from the earliest days of digital in the 1990s, by 2017 69% of consumers no longer trusted digital ads. Then, just as things looked like they couldn’t get any worse, Covid-19 hit, turbocharging this decline into a high speed, high energy nosedive.
Kill demographics and community-led targeting to create new truths
The chomping mouth of advertising discourse has moved its ugly eye onto the outdated and ineffective practice of demographic targeting. A recent swathe of articles have heralded ‘community-based targeting’ as the strategy for 2023, with TikTok being particularly well-placed to capture all manner of communities. Down with demographic segmentation First up let’s say, yes, fantastic, sold.
TikTok introduces new ad products
TikTok launched several new new ad products today at TikTok World, aimed at making creator-brand partnerships easier, faster and more effective on the social platform. Most of solutions the company launched today revolves around TikTok’s platform for branded content collaborations, TikTok Creator Marketplace (TTCM) and gives brands tools to find creators more efficiently, reach creators at scale and measure and optimize the performance of their campaigns.
Looking after mental health when all you read and write about is scary stuff
Most of us are aware that the media we consume daily has an impact on our emotions and mental wellbeing. The 24hr news cycle means that we’re constantly plugged in. A recent study revealed that more than half of Americans said the news causes them stress, yet 1 in 10 adults checks the news every hour. Psychologists often argue that the reason for this is that the human brain is wired to register negative stimuli more readily than positive. This is a concept called negativity bias.
Trends are Migrating from Other Social Platforms onto YouTube
YouTube has been part of our lives since 2005, making it the great-grandaddy of content platforms. While it may now be more crowded than when it originally debuted, the streaming platform is now large and experienced enough to withstand competition from some of the younger entrants to the market. However, like everything on the world wide web, YouTube does not exist in a vacuum.
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