If you strip the Wareable Tech Awards shortlist for Fashion Tech of the Year down to its most basic parts, you get a leap in innovation (Levi's Jacquard-powered jacket); new features in slim, stylish form factors (Motiv Ring); a few designer smartwatches (the Tag Heuer Connected Modular 45, Movado Group collection and Louis Vuitton Tambour Horizon) and a collaboration between fashion and tech companies (Avery Dennison and EVRYTHNG's Janela). So, of course, our winner had to be Fossil Group.
You might have seen the headlines about the unsold Snap Spectacles lying in warehouses or startups like Doppler Labs biting the dust without a big tech company swooping in to save them. It's not all doom and gloom, though. It was the second Wareable Tech Awards, in association with Currys PC World, this week - we chose 15 Award winners, with the help of a panel of expert judges and hopefully by the end of it, everyone's excitement was restored.
Web Summit is usually a guaranteed team outing for us, whether it's in Dublin or Lisbon. This year, what with our big, fancy Wareable Tech Awards last week, we've had to remain content with keeping an eye on the conference - known for its high profile speakers and trendy future gazing tendencies - from afar. First world problems, we know.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".