2015
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Digital expertise
One of Fast Company's 100 Most Creative People in Business. The citation...
>>> When the Metropolitan Museum of Art was seeking its first chief digital officer in 2013, it “wanted someone not from the museum world and not from the art world,” says Sree Sreenivasan. “So I am superbly qualified.” A journalist who was a dean and chief digital officer at Columbia University, Sreenivasan put all 2,600 segments of the Met’s audio guide on SoundCloud. He teamed with Khan Academy to offer art tutorials on its e-learning site. He partnered with Facebook on Place Tips, a pilot project that delivers relevant info, photos, and posts based on a user’s location. He uses the Met as a social media schoolhouse, teaching Instagram classes and, outside the museum’s regular hours, leading #EmptyMet tours, during which he encourages participants to post prolifically. “We’re getting people to experience the museum in new ways,” Sreenivasan says. It’s working: The Met won a 2014 Webby Award for its social media efforts, and a study by the digital agency La Magnetica found it to be the world’s most influential museum on Twitter.
