Steven Sinofsky on Muck Rack

Steven Sinofsky

As seen in: Apple Podcasts, LinkedIn, Medium, CNET, Mashable, The Wall Street Journal, Fast Company, Harvard Business Review, Substack, Vox and
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Hardcore Software by Steven Sinofsky

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By Steven Sinofsky
| Hardcore Software by Steven Sinofsky
I was (super) excited to pick up my Mac Neo today. Got the Citrus/512GB. I am completely blown away by it. It is a paradigm shifting computer. But I also have to say it made me a bit melancholy, and I’ll explain why. This is an indulgent post but it has been a decade in the making and it just took today’s Neo to put it all in perspective. Consider this my “review”. I set it up via migration and was up and running quickly.
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238. Death of Software. Nah.

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By Steven Sinofsky
| Hardcore Software by Steven Sinofsky
Too much of what is going on with AI is a race to get to a theoretical end state of a whole new world of business and technology. Many pushing this were around for the tail end of the transition to an internet-based economy and are struggling with what appears to be a “compressed timeline,” much the way people record disruption as a “moment” versus a journey.
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237. CES 2026 – “The Future Is Here” and “Innovators Show Up” #CES2026 Original

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By Steven Sinofsky
| Hardcore Software by Steven Sinofsky
CES is a trade show and not a broad consumer event. It just so happens that it attracts so many in the industry that it has often been covered as a broad interest news event. My sense is the coverage was somewhat muted this year (judging by the extremes of X and CNN) but I have a theory as to why. The show had on display extremes of innovation.
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