I guess we should start out by defining what exactly a “skills gap” is. You probably have an understanding of the term, but for the sake of clarity, here goes:A big example in recent years is a specific type of coding experience (say, /r) or some type of data management system background. Some hair-on-fire hiring manager is chasing those skills because he keeps getting nailed by his boss about balls being dropped, and he can’t find those skills.
There are two concepts we can somewhat conclusively believe to begin this argument:And for the tech industry, the one thing that could kill it was actually predicted in 1995 by its greatest icon, Mr. Steve Jobs. See if you can follow the bouncing ball:Now think about today’s tech world: it’s quite insular. Think about Mark Zuckerberg, one of the “tech titans” to come in the wave after Jobs. He basically created Facebook at age 22 or so.
We’ve all heard words like “mission,” “vision,” “purpose,” and “sense of purpose” bandied about at all-hands meetings. Sometimes they’re defined. Often times they’re not. It can feel like a lot of lip service at the end of the day. Do as I say not as I actually do. Now, also often times, I’ll come across some hiring or recruiting “thought leadership” that makes me want to gag because it’s so distanced from reality. A recent morning was one of those times.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".