"We need to redesign the website," my boss announced as I walked into the small conference room he was using for one of his brief monthly visits. "It's been two years," he said, looking up from his paperwork. "Yes, two years," I echoed. "But why? Is our traffic down? Are conversions off? Oh, are competitors kicking our butt with features we're missing?" "It has been two years," he repeated, irritation creeping into his voice. "It's time."
"Why are sales in the Southwest down by 2 percent?" "Why are we losing customers in the under-30 demographic?" "Our green, bunny-shaped candies sold well last year, why aren't Hoppy Limes flying off the shelves this Easter?" The urge to explain is an elemental human trait, hard-coded into our species. It's the impulse that drives both scientific and spiritual inquiry, and it will never cease.
With the rise of mobile adoption, it is particularly crucial for B2B marketers to begin optimizing emails for their mobile audience. However, MarketingSherpa's latest benchmark report found that only 29 percent of B2B marketers optimize emails for mobile. The report also revealed that 25 percent of subscribers to B2B emails read them on the mobile device—just two percentage points lower than B2C counterparts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".