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Tim Banting on Muck Rack

Tim Banting

England
As seen in: So What? Now What!, LinkedIn, Omdia, Computer Weekly, GlobalData, No Jitter, WorkSpace Connect, Today Digital
Analyst in UC, CX & digital workplace. Founder of So What? Now What! I cut through hype, decode signals & help vendors make confident strategic decisions.
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Articles

Cisco: Bringing AI Agent to CCE 15 Without Forcing a Cloud Move

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By Tim Banting
| So What? Now What!
So What? Now What! — Signal • Impact Threat Level: Low. It lands squarely on on-prem contact-centre buyers, but there's no pricing change, and no capability a rival's own cloud-AI connector couldn't match. Decision: GTM messaging• THE "WHAT": Cisco has made Webex AI Agent generally available for Cisco Contact Center Enterprise (CCE) Release 15.
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8x8: AI Studio's Growth Number Is Doing More Work Than the Feature List

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By Tim Banting
| So What? Now What!
So What? Now What! — Signal • Impact Threat Level: Medium — real new capability across channel unification, caller memory, and live-call AI assist, but no pricing move and only moderate buyer mobility.
Open in Who Shared Issue with article?

Workato: Otto's Enterprise Agent Goes Self-Serve

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By Tim Banting
| So What? Now What!
So What? Now What! — Signal • Impact Threat Level: Medium — a broad distribution move for an existing agent platform, not a new capability or a CX-specific pricing shift. Decision: Monitor only• THE "WHAT": Workato opened its Otto AI superagent to individual and team self-serve signup, extending a product it launched for enterprises in May 2026.• THE "SO WHAT?": Otto is a horizontal agent-orchestration layer plugging into Slack, Gmail, Salesforce, GitLab and 1,400-plus other apps.
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