Tim Banting on Muck Rack

Tim Banting

England
As seen in: So What? Now What!, LinkedIn, Omdia, GlobalData, No Jitter, WorkSpace Connect, Today Digital
Analyst in UC, CX & digital workplace. Founder of So What? Now What! I cut through hype, decode signals & help vendors make confident strategic decisions.
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Articles

The Enterprise AI Adoption Gap: Microsoft Copilot vs Zoom AI Companion

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By Tim Banting
| So What? Now What!
Employees are buried in tools, and honestly, they don't need yet another basic AI summary tool. What they actually need is tech that can handle the daily chaos: something that takes a chat, turns it into a real task, talks to other software, and gets things done without a human having to babysit the process. Right now, Zoom and Microsoft are both trying to be that extra team member.
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Why Vendors Must Rethink Their B2B Tech Marketing Strategy

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By Tim Banting
| So What? Now What!
TL;DR Traditional B2B tech marketing fails because buyers now make decisions in the dark funnel: private Slack groups, internal email threads, peer networks, and AI‑generated summaries. Sponsored posts and gated PDFs don’t influence buying committees.
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Vonage Launches Embedded Communications Tool: Vonage API Power for Kiro

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By Tim Banting
| So What? Now What!
Vonage is integrating its communication and network APIs directly into AWS’s Kiro agentic Integrated Development Environment (IDE) to accelerate software delivery. The deployment of Vonage API Power for Kiro marks the first time a Communications Platform as a Service (CPaaS) vendor is offering native integration inside the Kiro development environment, reducing onboarding friction for 1.8 million developers.
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