It's not an exaggeration to say that the premiere of James Franco’s movie The Disaster Artist is the single thing I've most looked forward to in 2017. It has little to do with the post-film festival buzz, the rave reviews, or the all-star cast. It's because the 2013 book on which the movie is based is one of the most hilarious, surprising, and human stories I've ever read.
In terminating a certain kind of life for himself, Hefner also terminated it for a generation of American men--if not in fact then at least as the ideal. While his current existence--with its carousel of Viagra, twentysomething blonds, and fresh pajama bottoms--seems a rather nightmarish gauntlet for an eighty-year-old to run, Hefner has avoided the fate suffered by so many American public figures: he is utterly free of phoniness.
In so many ways they were made for each other, as if a casting director considered Donald Trump and Saturday Night Live side by side and said, Yes, I can work with this. Few people have been impersonated on the show more often, or by more actors — six, at last count. He is the rare novelty guest to have hosted twice: once in 2004, to promote The Apprentice, his reality television show, and again in late 2015, to soften perceptions of a presidential campaign widely seen as alarming.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".