Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Tom Theys
Advertising’s Efficiency Problem
The Lisbon Festivals board member argues that advertising’s obsession with efficiency is weakening long-term brand growth Tom Theys is former strategist at Happiness. He previously served as EVP, Global Strategy at FCB and is currently on the board of The Lisbon Festivals. Two trees grow side by side in the Portuguese countryside. One takes nearly four decades (thirty-eight years, to be precise) before it produces bark fine enough to seal a wine bottle.
An intracortical brain-machine interface based on macaque ventral premotor activity - Scientific Reports
Abstract The majority of brain-machine interface (BMI) studies have focused on decoding intended movements based on neural activity of primary motor (M1) and dorsal premotor cortex (PMd). The ventral premotor cortex (PMv), and more specifically area F5c, has been implicated in object grasping and action observation, and may represent an alternative for motor BMI control due to its phasic modulation during action observation.
Single-neuron correlates of visual consciousness in human lateral occipital complex - Nature Communications
Abstract Conscious perception, a critical aspect of human cognition, is assumed to emerge from a complex network of interacting brain regions that transmit information via feedforward and recurrent pathways. This study presents single- and multiunit recordings from the human lateral occipital complex (LO), a key region for shape and object recognition, during three distinct perceptual paradigms: backward masking, flash suppression and binocular rivalry.
Microglia Require CD4 T Cells to Complete the Fetal-to-Adult Transition
Under a Creative Commons license open access Highlights • Residential CD4 T cells are present in the healthy mouse and human brain • Brain residency is a transient program initiated in situ and lasting weeks • CD4 T cell entry around birth drives a transcriptional maturation step in microglia • Absence of CD4 T cells results in defective synaptic pruning and behavior Summary The brain is a site of relative immune privilege.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Tom
Contact Tom, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack