Even my kids have gotten in on the action. “Mom, when you sell your book, are you going to make as much money as J.K. Rowling? And can we buy Hogwarts?”Or: “You want to get your book published? Cheer up. Remember J.K. Rowling was rejected a dozen times and now she has her own theme park!”“Oh, you wrote a book? Are you going to be as famous as J.K. Rowling?”Ever since I returned to teaching in September, I have thought a lot about motivation, and the way we set kids (and ourselves) up for failure.
And my heart stopped. Mustafa is in Grade 7 and whenever I ask about school he answers with variations of “Yeah” and “Yup” and “Everything is fine, Mom, honest!”Later that evening I asked Mustafa what happened at school with his friends. He told me about a basketball spat, and I relaxed. It didn’t sound too bad, and his face was not carefully neutral when he spoke. He shrugged and moved on with his usual question: What’s for dinner?
People are hard-wired to make and seek stories, in one form or another. We respond to narratives that have interesting, relatable characters, loads of conflict and universal themes applicable to our lives. And we are living in the golden age of storytelling. I love stories and storytelling. No surprise there — I make high school students talk to me about books, plays and short stories for a living. But lately my lifelong love for words and stories has found a new outlet: podcasts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".