Tomb Raider isn’t Star Wars. This would seem an obvious point, but it speaks to a fundamental design flaw of this Tomb Raider reboot. People aren’t writing Tomb Raider novels. No one’s doing big business on Tomb Raider t-shirts. People aren’t making YouTube videos telling the director of Tomb Raider what makes a good Tomb Raider movie. Unlike Star Wars or Star Trek or Marvel, no one really cares about the Tomb Raider canon. The fatal flaw of this movie version is trying to be true to it.
This week in This Week In Posters, we begin with Blindspotting, which is basically a visual explanation of the title. Very cool. I’m assuming the film is just a montage of a bunch of these? Wait, no, it seems to have actors and stuff. I guess it’s, like, a metaphor or whatever. I can’t really tell what she’s holding, but that’s a strong tagline. Is this a Bad Moms spinoff? I can’t tell what’s part of the Bad Moms expanded cinematic universe anymore.
As helpfully laid out at the beginning of every episode of Top Chef, winners receive $125,000, as well as features in Food and Wine magazine and a trip to the Food and Wine Festival in Aspen (I’ve watched the show enough that I could recite that bit by heart). But if your ultimate goal is to open a restaurant, $125,000 barely makes a dent. “You can buy like 12 tables,” said this season’s winner, Joe Flamm. What you really need, if you’re trying to open your own place, is investors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".