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Articles by Will McCartney
The perspectives behind workplace safety statistics
Photo: Adobe Stock/Kokliang1981. My first thought after suffering a serious workplace injury was not about the pain. It was not even about whether I should have done something differently. It was that someone was going to get in trouble for this, and that someone was likely to be me.
Big Wins, Tight Battles and Standout Performances Across the Divisions in this Weekends Hockey Action
Valkyrs impressed with big results and Bacchas Colts fought hard in two fiercely competitive matches, rounding off an action‑packed weekend of Manx Hockey. Castletown 2–2 Vikings A (HT 2–2) A tightly contested match in the Men’s Premier League saw Castletown and Vikings A battle to a 2–2 draw.
Is nostalgia killing or breathing new life into creativity?
Whenever we run any articles or pieces around nostalgia as a magazine, they tend to do very well. Clearly, love for the ’90s and 2000s is not going away any time soon. And yet, is our pining for this bygone era being overdone, in media and marketing? If we have to ask this question then it might be, but we thought we’d quiz our network anyway, to see what they think.
Rocket Girl: Vinita Joshi's Favourite Albums
Photo courtesy of Vinita Joshi Behind the opaque portcullis that guards the inner organs of the music industry lies a wealth of challenges and imbalances. Whether it's adjusting to the exponentially digitising jaws of music consumption, manoeuvring through a male-favouring system or facing barriers as an ethnic minority, success in music is easier for some than others.
Is our nostalgia obsession hampering creativity?
Brands are increasingly looking to the past in order to secure their future in an uncertain world As consumers continue to navigate political and economic upheaval, not to mention the endless stream of saddening and disheartening news, they’re looking for an escape to what they view as a simpler, more carefree time. This has resulted in nostalgia becoming one of the biggest factors influencing decision-making in marketing, design, media and entertainment right now.
WARC: The strategic bravery gap between agencies and clients
The Future of Strategy 2023 report released today (3 October) by WARC shares insights from marketing strategists across the globe and highlights a strategic bravery gap. This eleventh edition of the annual WARC study unpacks the key trends considered pivotal to the future of strategy.
Warc forecast: Instagram’s global ad revenue to reach $71bn in 2024
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71bn in 2024, driven by parent company Meta’s innovation with AI to assist content recommendation and advertising automation processes, as well as improved monetisation of Reels, its short-form video product.
Protests, ‘chick flicks’, feminism: why we love Barbie pink
None of us have any real idea what the Barbie movie is about. The trailer reveals almost nothing of the plot. It’s sold on its iconic characters and the colour pink — used all over every piece of marketing, from clothes to houses to reworked Oppenheimer/‘Barbenheimer’ posters. So much so that it reportedly caused a global shortage of a particular shade of pink paint.
What can fashion teach us about building desire?
When Moncler staged its Art of Genius spectacle at London’s Olympia in March, it took brand experience to a whole new level. 10,000 brand fans joined glitterati from FKA Twigs to Justin and Hailey Bieber for the ultimate collab activation. Jay-Z’s Roc Nation introduced community sourced music project The Art of All; Pharrell Williams’ The Art of Terrain was a surreal outdoor wonderland; while Palm Angels + Boiler Room put on a foam rave.
Idris Elba and Marc Boyan partner to launch a new global marketing and content business, SillyFace
Actor, filmmaker and musician, Idris Elba, and Marc Boyan, founder of Miroma Group, one of the largest independent marketing groups in the world, announced the launch of their new international business venture, SillyFace. A global marketing and content business, SillyFace aims to unearth new storytellers and reinvigorate creativity and fun in brand marketing through ideation, creation and distribution of both long and short form content.
How iconic British brand Chewits has stood the test of time
Almost 60 years after its inception, Chewits is still a quintessential staple of the British sweet market. It was helped on its way by the introduction of Chewie the Chewitsaurus, a character who to this day represents the brand and for many brings back beloved childhood memories.
WARC Creative 100 Rankings 2023 revealed
The World Advertising Research Center (WARC) has released the results of its Creative 100 featuring the most awarded campaigns and companies in the world. WARC Creative 100 stands as the ultimate independent global benchmark celebrating marketing’s creative excellence, and is produced by combining the results of the industry’s most important global and regional creative award shows of 2022.
Design vs advertising: how are brands working to reflect the mood of the times?
The news would have us believing that it’s all doom and gloom post pandemic and pre-the depths of a global recession — with the bulk of Christmas ads tugging on heartstrings and playing the emotional card — but the design world would have us believing anything but.
Charlotte Mair on Biggie Smalls, hype and legacy
MediaCat Magazine Podcast Charlotte Mair on Biggie Smalls, hype and legacy 00:00 / 28m Apple Podcasts Google Podcasts Podchaser Spotify Stitcher TuneIn For the latest MediaCat Magazine podcast our Editor Mike Piggott spoke to Charlotte Mair, MD of agency The Fitting Room, and one of Ad Age’s Leading Women in Marketing 2021. They discussed The Fitting Room’s methodology of hype, demand and legacy, and how it relates to hip hop legends like Biggie Smalls.
Nostalgia reimagined: Why brands must be novel when looking in the rear-view mirror
When asked that age-old question of “which superpower do you wish you could have?”, time travel is a notoriously common answer. It’s called a superpower for a reason, though – we can’t actually do it. However, if we want to get as close to it as humanly possible, our best recourse is nostalgia. Nostalgia is a powerful way to unearth joyous artefacts of a bygone era. It brings us pleasure to recount unadulterated youth, or remember better times.
SunceBeat 2022 Announces 17 Boat Parties
The countdown is well and truly on as SunceBeat 2022 prepares for its 13th edition on the stunning Adriatic coastline from Thursday 21st to Thursday 28th July. As the longest-running festival in Tisno, Croatia the idyllic hideaway is nestled away with its own glittering bay and pine-shaded site – there’s no better place for a week of sun-kissed and star-speckled escapism by day and night.
Laurel Halo - Possessed // Album Review
Vinyl Factory – April 10th In 2012, Laurel Halo released her acclaimed debut album, Quarantine, via Hyperdub Records. Eight years down the line, we find ourselves in an apocalyptic yet literal manifestation of her original LP’s title, as the multi-faceted artist releases her latest: Possessed. The Berlin-based American is lauded for her propensity to conjure redolent and emotive music in a way that not many can.
10 tracks to get you ready for | SuncéBeat festival 2019
Words by: Will McCartney Returning to the tastefully twee town of Tisno, SuncéBeat Festival has strengthened an already stellar line-up after announcing its second wave of artists. With a wealth of selectors flying out to supply you with hours of disco, house, soul, funk and more, we have compiled a playlist of 10 tracks from a handful of those playing, to gear you up for what awaits you on the Croatian coastline. Where: The Garden Tisno, Croatia. When: 24th - 31st July 2019.
A local guide to Tisno during Suncébeat Festival
With Suncébeat Festival only a month away, we have compiled a complete guide to the local surrounding area of the wonderful white-washed fishing village of Tisno. Suncébeat Festival will take place between 24th-31st July this year, offering a diverse underground line-up of house, disco, soul, funk and R&B.
Prevent Your Revenue Desk From Becoming the Discount Approval Board
Has your Revenue Desk become the “Discount Approval Board”? In this article, we dive into best practices to ensure your Revenue Desk achieves its primary goals: growing revenue and increasing close rates.
The Best Methods and Worst Approaches to Use for Next Year’s Territory Design
As we rapidly approach Q4, you are behind the ball if you haven’t finalized your 2019 Territory Design. According to Harvard Business Review, “Research shows that optimizing territory design can increase sales by 2% to 7%, without any change in total resources or sales strategy.” However, a misaligned territory design can oftentimes be worse than no territory design at all.
How to Take the “Snore” Out of Sales Training
When training your Sales team, you and many other Sales Enablement leaders (despite how compelling the content may be) will find that your sales training class did not grasp the content you were teaching. Did you look around the room to see if they were still listening? Did anyone wake themselves up with a “snore”? This post is about the importance of sales training fundamentals. The best sales training content is forgotten without memorable delivery.
Where Do Revenue Operations and Revenue Enablement Sit in the Organization?
If you follow our Sales Benchmark Index blog, you have read our take on Revenue Enablement in the recent post “Sales Enablement is Dead – The Best Companies are Embracing Revenue Enablement.” Revenue Enablement sits under the Revenue Operations group and extends the principals of Sales Enablement to every inch of the organization. This structure helps revenue leading companies drive holistic strategy, improve customer hand-offs, and optimize customer experience.
Why Detailed Account Segmentation is 10x More Valuable than TAM
Total Available Market (TAM) is a term used to reference the revenue opportunity for a particular product, service, or sector. Today, CMO’s rely heavily on the Total Addressable Market (TAM) metric to inform their strategy. While TAM is helpful in informing high-level strategy, it is often difficult to action upon.
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